David Senra · JA + tiny EN

幸福よりインパクト——Spotify創業者ダニエル・エク

Daniel Ek, Spotify | David Senra

英語はYouTube自動字幕ベース。日本語は学習用の整文対話。一次情報は動画。

センラエク
FAQ 一覧 YouTube
センラ#1

この会話は、去年ニューヨークで君とやった夕食の続きだと思ってほしい。あの年いちばん影響を受けた対話で、いまこうして録音している理由の大きな部分でもある。君の助言とストーリーが、仕事への向き合い方と、人生の哲学そのものを根本から変えた。

EN

So, I want to consider this conversation like a continuation of the conversation we had last year in New York. It was by far the most impactful conversation I had the entire year. It is in large part the reason we're sitting down and actually recording this conversation. And what I loved was I was I thought about how the advice you gave and the stories you told uh really fundamentally changed my approach to my work and then also like my philosophy of how I'm living my life

センラ#2

今年はポッドキャストのために伝記を400冊超読む。最近「新しいアイデアはまだ出るか?」と聞かれたが、答えはほぼノーだ。同じ物語、同じ人格タイプを何度も語っている。新しいアイデアはときどきはあるが、いつもではない。

EN

you know every once but certainly not all the time.

センラ#3

でもあの夕食で君が共有したのは、本当に新しいアイデアだった。数ヶ月後、あるインタビューを読んで「ダニエルの助言でキャリアが変わったのは自分だけじゃない」とわかった。UberのCEO、君の友人のダラだ。

EN

Yeah.

エク#4

うん。

EN

And I'm going to read this excerpts perfect. And he was talking about

センラ#5

抜粋を読む。大きな機会だけど怖い、この仕事を受けるべきか——君の「幸福よりインパクトを最適化せよ」に直結する。ダラはこう言う。ニュースでUberの問題を読み、最初の電話には「絶対いやだ、クレイジーだ」と断った。でも一つだけ、ダニエル・エクとの会話が自分を動かした。Expediaでのキャリアと、自分がどれだけ幸せかを話していると、君はこう言った——「人生が幸福についてだったのはいつからだ? インパクトについてだ。Uberにインパクトを与えられる。世界の都市の未来を形作る重要な会社だ」。明らかだと思い、挑戦すると決めた。不快になるのはわかっていた、と。幸福よりインパクトを最適化する考え方を、なぜそう思うのか説明してほしい。

EN

uh contemplating should I take this job or not? this is a huge opportunity but also like kind of scary and this is tied to your idea that you should optimize for impact over happiness which is I haven't heard anybody else that so Dar says I was reading about all the issues happening in with Uber in the news the various challenges that were coming up there so when I first got the call to be the CEO I said heck no I'm not crazy I'm not up for this but I had one particular conversation that really shifted me which was with Daniel Ek who's a good friend and I still remember I was talking to him about my career at Expedia and how happy I was. And he looks at me and he did this to me too. And he looks at me and he goes, "Since when is life about happiness, it's about impact. You can have an impact on Uber, which is a really important company in the world that's shaping the future of cities." And I thought thought to myself, my god, this is so obvious. I've got to take a shot. I knew it was going to be uncomfortable. Can you just explain how you think about optimizing for impact over happiness and why? Well, it first off, it's it's incredibly kind of Dar to say that. Um, you know, I I I think about this. I think happiness is a trailing indicator of impact.

エク#6

まず、ダラがそう言ってくれるのは本当に親切だ。僕はこう考えている。幸福はインパクトの後追い指標(trailing indicator)だ。瞬間的な幸せはある。人生にアップダウンを選ぶこともできる。幸福がダメだと言っているのではない。持続する幸福は、インパクトから来る。そしてインパクトは深く個人的なものだ。何がインパクトかは自分でしか定義できない。

EN

Mhm. And, uh, I think it can be, you know, you can feel happiness in small bursts, in small moments, uh, and you can have a lot of variance in your life. So, you can choose to have that part, which is the ups, the downs of life, etc. So I'm not saying you can't have happiness but I think truly sustained happiness comes from uh impact and impact is something that's deeply personal to you. Uh only you can define what impact means for you. Um so I think it means different things for different people but I do think it's a trailing um indicator. So the way I you know I would put it in this case is you know what was obvious for me uh with someone like Adara uh was he was content. he wasn't happy and um you know he had gone through a phase um knowing him for a while where uh he had a lot of ups and downs with Expedia and all that stuff and and he kind of mostly figured it out and so he was content and I think that in his case you know where he was at his life um it was such an obvious thing that he didn't even realize that he just grown content and So for me um you know Uber is a very special company and to be even be asked to be the CEO of that and the impact I knew he could have on that company just felt to me like an obvious thing. Mhm.

エク#7

ダラの場合、明らかだったのは——彼は幸福ではなく、満足(content)していたことだ。Expediaで起伏を経て、だいたい整理がついて、安堵していた。Uberは特別な会社で、CEOにすら声がかかること自体が特別だ。彼が持てるインパクトは、僕には自明に見えた。行け、と言った。それが本人にも、他の人にも、ずっと大きな幸福につながる、と。

EN

I think I self motivate myself that way.

センラ#8

誰かに「インパクトを選べ」と言われたのか、それとも自分のやり方なのか。

EN

Okay.

エク#9

自分で自分をそう動機づけている。難しいことをやるために。僕は本来かなり怠け者で、簡単な道を取りがちだ。でも最大の喜びは、最大の逆境を乗り越えたときに来る。そしてそれはたいてい、誰かのために、誰も解けなかった問題を解くことだ。それが僕のインパクトの定義だ。その瞬間に幸福を感じるとは限らない。振り返ったとき、本当の幸福が来る。

EN

To do the hard things. Um, you know, like many other people, I'm I'm quite lazy by nature. Uh, I try to take the simple road out uh often enough. Um, but what I've learned um that has given me the greatest joys is overcoming the biggest adversities. and overcoming the biggest adversities usually has been solving um a problem of some kind uh for someone or something that no one else had been able to figure out. And for me that's my definition of impact. And uh it's not right there at the moment that I feel that uh actually many cases I feel it much longer. But it's when I go back and I reflect um on accomplishments uh or moments of impact, then I feel true happiness. And so um I I' I've just grown to kind of like self uh motivate myself constantly. And I I think this by the way kind of comes from like a much deeper thing, right? like I I came from like pretty much what was the project in Sweden and I I was not the normal kid. Um you know I was kind of probably a middle of the pack kind of kid but I certainly stood out. I didn't belong to any social group. There was no social cohesion etc.

エク#10

もっと深いところから来ている。スウェーデンのプロジェクト(公営住宅地区)出身で、普通の子どもではなかった。真ん中くらいの成績でも、どのソーシャルグループにも属さず、まとまりがなかった。

EN

Oh yeah. Do you still today?

センラ#11

あの歳でもアウトサイダーだと感じていた? 今も?

EN

Yeah every moment of my life. uh even among other fellow entrepreneurs, I sometimes feel like an outsider because like right now for instance, you and I were in Silicon Valley, I'm not American. Um so there's u an element of myself where I don't belong to the club.

エク#12

今も、人生のあらゆる瞬間で。起業家仲間のあいだでも、時々そう感じる。今こうしてシリコンバレーにいるが、アメリカ人ではない。クラブに属していない感覚がある。

EN

Mhm.

エク#13

だから他者の教訓を100%は受け取れない。ヨーロッパ企業とアメリカ企業では構造も違う。常にファーストプリンシプルに戻り、自分に効く原則を探すしかなかった。人生の大半、自分で自分を動機づけてきた。

EN

to me your outside is like you're very calm you're very articulate and you're very polite but you have that like the same thing I read in these books all the time it's just like this person was had a burning desire to achieve mission success is the way is the way I think about it. Yeah. Were you content after you sold your first company? You were like 22, 23.

エク#14

ここ5年くらいで気づいたのは、プレイヤーよりコーチの方が向いているかもしれない、ということだ。あの駆動力・強度は教えられる。完全に生まれつきではない。他者に自分の答えを投影するのではなく、相手の話を聞いて鏡のように返す——ダラのときもそうだった。

EN

But um it also was incredibly um hollowing because um you know I realized that these girls uh weren't with me because of me. Uh they were with me because you know I had status and I was able to use money to buy status uh and be a cool guy for a small u moment of time. And so um that taught me a lot, right? And and actually, you know, I kind of walked away for over a year not doing anything at all. Um and just sort of deeply reflecting on life, uh what I wanted to do because for me, you know, I had a magic um number which was 10 million. If I got that number, I would retire. That was the goal. And I was thinking to myself,

エク#15

Uberの話から始まり、「僕が君を推薦したんだ」と言ったら、彼は電話すら取らなかった、と。幸せだ、と言う。聞けば聞くほど、彼がギアを落として楽に走っているのがわかった。人生は良い。でも声のどこかに、もっと高いギアで走っていた自分がいる。偉大さを試さないのか、と。成功すれば巨大になりうる。人生で何度も来ないチャンスだ。

EN

Probably 15. Okay. Um, you know, someone gave me like this book uh Rich Dad Poor Dad, I think. Uh, I read it.

エク#16

別の人には全く違う助言をするかもしれない。普遍の真理は「幸福はインパクトの後を追う」ことだが、インパクトそのものは人によって違う。子供にとって素晴らしい父親であること、でもいい。起業家タイプ——特に僕に近いタイプ——には、インパクトを真剣に考えろ、というのが鍵だと思う。

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EN

Yeah, I read it. It was like really seinal uh for me. So, so I kind of made that number. Um, I figured to myself, I worked really hard. I could get there when I was 40.

センラ#17

君は今、満足していないよね。外から見ると穏やかで、言葉が丁寧で、礼儀正しい。でも本に出てくる人たちと同じ、ミッションを成功させるための燃える欲求がある。最初の会社を売った22〜23歳のとき、満足していた?

EN

Uh, I was 22 when I got there. Um, and so that wasn't really part of the plan, right? And and so I I um I kind of like, okay, well, what's next? what am I going to do? Um because I didn't have to work for money. Were you depressed when you don't you don't have your company anymore. You sold it. You have the number you thought it was going to take you two, you know, till four decades to reach. You reach it now. You're going to the clubs. You're realizing these people aren't my friends. They don't care about me at all. I'm there's no impact I'm making on the world. I'm just consuming. I'm not producing anything. This is something I talk about all the time. Like I think we have sometimes we have a sick culture where like people especially on social media, they glorify like consumption. It's like I don't care. I don't care what you consume. I care what you produce. You should be proud not that you have money to buy an expensive thing. What did you make? Because the way I think about this all the time, which is always fascinating how many times this comes up in the biographies and for hundreds of years, people constantly think like, "Oh, we've reached the end. There's no more opportunity." And and every single time humans keep saying it's like we can't there's this going to be the last company. This is going to be the last technological shift. It's going to be the last invention. And the the best description of a business I've ever heard came from Richard Branson. And he said, "All a business is is an idea to make somebody else's life better." Mhm.

エク#18

満足、という言葉は合う。幸福ではなかった。22歳。コンピューターオタクで、当時は今ほどクールではなかったから、女性ともあまりうまくいかなかった。お金が入って、ナイトクラブに行けば自分がクールになれる——そういう世界観だった。しばらくは楽しかった。

EN

And if you look at it like that, it's like then you have infinite possibilities and opportunities all the time because there's infinite small and large ways

エク#19

でも空虚だった。彼女たちは僕自身ではなく、金で買ったステータスにいた。一年以上、何もせず、人生を深く考え直した。魔法の数字があった。1,000万。それに届いたら引退する、という目標だ。

EN

making anybody else's life better. You were just kind of consuming like would you consider yourself depressed? What would you consider yourself?

センラ#20

その数字を決めたのは何歳?

EN

Yeah, I it's probably the most depressed I've been in my life to be honest because you know I I I knew from a very young age uh what I wanted to do and it was unlike most other people that I grew up with. Uh I just knew I wanted to build things. Um,

エク#21

たぶん15歳。誰かが『金持ち父さん 貧乏父さん』をくれて、すごく影響を受けた。

EN

you were doing that when you were like 14, right?

センラ#22

みんな同じ歳くらいで読むよね。

EN

Yeah. But it started like even earlier than that. I just didn't know it was called a company. I had no idea what finances were or VC or any of these things,

エク#23

そう。40歳までに行けると思っていた。22歳で届いてしまった。計画外だった。次は何をする? もう金のために働く必要はない。

EN

but I was just building things and I knew I loved computers and I knew I wanted to do that and I I knew I would make a living uh doing that somehow. This is another thing that like drives me insane cuz I I hear like other people's um like advice to entrepreneurs which I I hate. I think it's like terrible. an entrepreneur ecosystem especially because most of the media that entrepreneurs are consuming are actually from investors and you have wildly different incentive structure and everything else and it just conflicts with a lot of stuff that's in the biographies and I'll just go with those guys over anybody else right

センラ#24

会社を売った。40年かかると思っていた数字に届いた。クラブに行き、誰も自分を気にしていないと気づく。世界へのインパクトはゼロ。消費しているだけで、何も生産していない。僕がいつも言うのは——消費を誇る文化が病んでいる、ということだ。金で高いものを買えることではなく、何を作ったか。

EN

and they're always just like yeah you know my my belief is something that I repeat this maximum that belief comes before ability that it's in these stories every single time you have somebody like I I just reread the the biography the autobiography of the founder of Sony okay at the time was we're going to start this company in 1946 six.

センラ#25

リチャード・ブランソンの定義が最高だ。「ビジネスとは、誰かの人生を良くするアイデアにすぎない」。そう見れば機会は無限だ。あのとき君は、誰の人生も良くしていなかった。落ち込んでいた?

EN

In Tokyo that's occupied by the Americans that is completely has been firebombed.

エク#26

人生でいちばん落ち込んでいた時期だと思う。幼いころから、作りたいとわかっていた。周りとは違った。

EN

Yeah.

センラ#27

14歳くらいからやってたよね。

EN

Right. He's passing he's going to work and he's passing just burnt out rubble. Millions of homes of Japanese. More than half the population has left the city. They start what turns out to be Sony which is one of the most successful and influential companies of all time in a burned out department store. One of my favorite anecdotes in the book is they they need to have umbrellas on their desks because when it rains it comes through the roof.

エク#28

もっと早かった。それが会社だと知らなかっただけだ。財務もVCも知らなかった。コンピューターが好きで、それで生きていけると知っていた。

EN

Wow. Yeah.

センラ#29

起業家への助言で最悪なのは、投資家側のインセンティブが混ざったエコシステムだ。伝記の側を信じる。信念は能力の前に来る。ソニー創業者の自伝を読み返した。1946年、米軍占領下の東京。焼け野原の百貨店で、机の上に傘を立てて雨をしのぎながら始めた。それでも盛田は「自分には可能性があり、偉大なことができるとわかっていた」と書く。信念が能力の前にあった。君はいつ、自分が「上手い」とわかった?

EN

Right. And yet in his book he says, "I don't have a problem saying even then I knew I had potential and I could be great and I could do great things." He had the belief before the ability. You said, "I don't even know it was called entrepreneurship." Yeah. And I'm starting to build things. And this is the question I have for you. When did you know you were good? Uh I uh I don't know that I'm good. I know I'm different. And um the um but I have this sort of insane belief that I can get good if I try hard enough.

エク#30

上手いかどうかはわからない。違うことは知っている。そして、十分に頑張れば上手くなれる、という狂気じみた信念がある。今もそうだ。比較対象が変わっただけだ。学校の誰かから、ストックホルム、ヨーロッパ、今は時代の最も優れた起業家たち。彼らほど上手いとは思っていない。でもどこか少し違うと信じている。ハードに働けば本当に良いものが作れる——それが自分への基準だ。

EN

Mhm.

エク#31

ジョブズがコンピューターを「心の自転車」と呼んだ感覚に近い。魔法の道具で、問題を解き、ものを作れる。

EN

That's how I feel about podcasts.

センラ#32

ポッドキャストに対して同じ感覚だ。

EN

Yeah. And um and and and so, you know, I knew I wanted to do that. And I also knew that um you know my co-founder Martin he he has this uh thing he keeps saying the the value of a company is the sum of all problems solved. And so what I keep doing is essentially I've got this tool box called a computer. Um and I got all these problems around the world. Which problems am I passionate about solving? And which problems can I spend the next decade of my life um fixing? Because if if I'm not interested enough in it to spend a decade fixing, it's it's probably not worth pursuing.

エク#33

共同創業者のマーティンがよく言う——会社の価値は、解いた問題の総和だ。手元にコンピューターという道具箱があり、世界に問題がある。どれに情熱を持てるか。次の10年を捧げられるか。そうでなければ追う価値がない。

EN

This is like something I'm super passionate about because, you know, if you really think about like they don't write biographies about people that like start, scale, sell a company, and do it for like 5 years. I'm not interested in that. I don't like I'm I'm not interested in your last company. I'm interested in something you're going to do for the rest of your life. Yeah. And this is what I draw inspiration off of is just like going back to what you said earlier about uh impact and contentment and how like you're willing to go into an area where it's like you know it's difficult.

センラ#34

5年で作って売って次、みたいな人の伝記は書かれない。一生やるものにしか興味がない。ベゾスはアマゾン初期に「孫に誇れるものを作る。誇りに思えるものは簡単ではない」と言った。成功率30%くらいのつもりだった、とも。Spotify初期にも「終わったら就職するかも。でもやらなきゃ」があった。

EN

I love what Jeff Bezos said on this. He's just like he was he tells the people he used to tell people in Amazon the very beginning he's like we're trying to build something that we can be proud of something that we can tell our grandkids about.

センラ#35

初期に入った人の多くが、「ダニエルは長期で作ると言っていた」から入った、と言う。買収オファーは当然あったよね。考えた?

EN

Like, it is inside of me.

エク#36

考えた。でも金のためではない。すでに人生に必要だと思っていた金はあった。制約から自由だった。ミッションをさらに進められる相手か。同じようにこのミッションを気にしている会社があれば、売ったかもしれない。見つからなかったから、続けた。20年やるとは最初からわかっていなかった。ただ、売る前にも4〜5社やっていて、並列でいろいろやっていた。

EN

Yeah.

センラ#37

今もそうだよね。

EN

There's a bunch of people that say the reason they joined Spotify in the early days is because Daniel would teach us and tell us that he's building for the long term.

エク#38

また始めている。それが良いアイデアかどうか、まだ結論は出ていない。一つのことに全時間を注ぎ、世界の残りに気づかないほど執着することが、偉大さを生む——Spotifyはそうやってできた。少なくとも最初の15年は他に何も気にしなかった。今は、20代の精神に戻り、複数のことを同時にできると愚かにも信じ始めている。

EN

Yeah.

センラ#39

プレイヤーよりコーチの方が向いている、という話とつながる?

EN

So, there had to be acquisition offers early on.

エク#40

そう思う。リーダーシップのスタイルが、ジョブズやイーロンに皆が憧れる型とは違う。ぼんやり似ている部分はあるが、僕ではない。別の起業家アーキタイプだ。

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EN

Sure.

センラ#41

テキストでも話してた。起業家のアーキタイプについて話すべきだ、と。若いダニエル・エクは必ずどこかにいる。マイケル・ジョーダンがキャリア終盤に言った——「次のマイケルを探すな。君たちは僕を見つけたのではない。僕が現れただけだ。また現れる」。皆がジョブズやイーロンの一筋だけを教える。君のポイントは、複数のアーキタイプがあることだ。助言は人格に紐づかないと無意味だ。Spotifyは君の反映だ。

EN

And did you ever consider them like

エク#42

若いころ、自分にない特質を持つ起業家に憧れ、ジョブズ、ベゾス、ゲイツ、ハワード・シュルツを真似しようとした。毎回幻滅した。自分には効かなかった。今もザッカーバーグやジェンスンを読んで「あれは自分じゃない。自分には無理だ」と思う起業家はたくさんいるはずだ。

EN

Well, I I considered them, but not for money. Um I consider them because I already had uh the money that I thought I needed in my life. Uh right and and that was an incredibly powerful position to be in. It was freeing me of a lot a lot of constraints and uh for me it was more you know as as we got approached it was always about can this thing further our mission and if I truly believed that that there would have been a company that could further our mission and cared about what we cared about as much as we did I probably would have sold. Uh but I never found that and because I didn't find that um I we just kept going and um it wasn't obvious to me uh that this would be like um something I would do for 20 years. I'll tell you that. Um but what I did did know is that you know I came from doing lots of projects beforehand. Um and so sort of um you know we talked about the one company I did sell but I that was like my fourth or fifth one. So, I'd been doing a bunch of other things and I was doing many things in parallel and

センラ#43

創業者にとって最も難しいのは、自分を見つけることだ、と前にも書いた。

EN

which you still do today.

エク#44

まさに今メモした言葉だ。

EN

Well, um I started doing again which is a very different thing and and I still think the jury's out by the way on whether that's a good idea or bad idea. Um

センラ#45

伝記を読むと、天才若手神話があるが、本当に最高の仕事はもっと後——40代、50代でやる人も多い。スティーブ・ジョブズ、エンツォ・フェラーリ、盛田昭夫、サム・ウォルトン、エスティ・ローダー、ココ・シャネル、エドウィン・ランド。スキル、経験、ネットワークもある。でも僕が骨の髄から信じているのは、自分をもっと知っているからだ。23歳の自分は何も知らなかった。最も賢い23歳でも自分を知らない。時間と経験が要る。

EN

explain. Well, you know, I I again I I I do believe that um focusing all your time and effort uh on this one thing um and obsess about it and almost to the point where you're not even aware of the rest of the world that goes on is what creates greatness. Um and I know you can relate to this, but that that's how Spotify came to be. I literally couldn't care about anything else uh for at the very least uh the first 15 years. Only now am I foolish enough to believe that actually you know what I might be able to do multiple things at the same time again which was sort of my spirit in my 20s.

センラ#46

マイケル・デルの自伝も同じで、自分に自然な会社を作る、と言う。自分を知らなければ作れない。

EN

Yeah. Um I I I certainly think so. Um and and uh because my leadership style is so different than uh many of these these sort of um entrepreneurs that most of us sort of look up to um and hail whether it's the Steve Jobs or Elon Musks etc. I just don't feel like um there there's a vague resemblance with them but it's just not me. It's like I'm I'm a very different archetype of entrepreneur. We were texting back and forth about this, so we should just talk about this now so we don't forget. We were talking about like maybe we should talk about like the archetypes uh different archetypes of entrepreneurs because like there could be,

エク#47

100%。

EN

you know, there could be somebody like a young there's undoubtedly a young Daniel A out there, right? We just know that that's going to happen. There's this great thing. I'm slightly obsessed with Michael Jordan. Uh he's the he's the lock screen on my phone. He's my contact card. So when people like they start texting me it's like Michael Jordan with his eyes like this like I'm kind of setting the tone and he said this great thing because you know at the end of his career is the rise of Kobe Bryant.

センラ#48

君の家で本棚を漁って、歴史と哲学への執着を見た。外の世界への好奇心と、「自分は誰で何が大事か」の両方だ。起業は、自分が誰かを知るほど上手くなる。

EN

Yeah.

エク#49

100%。今やっているゲームは、自分の最良のバージョンになることだ。それが以前より大きなインパクトにつながる。より自分に忠実だから。

EN

And everybody's towards the end of his career they were like obsessed like oh Tracy McGrady is going to be the next Michael Jordan and this guy's going to be next Michael Jordan. This guy's next Michael Jordan. And he's like first he's like you don't have to worry about finding the next Michael Jordan. He goes first of all you didn't find me. I just happened to come along and that will happen again. You don't have to find the next person. They will come along. And I always say they will reveal themselves.

センラ#50

君のアーキタイプは何?

EN

So I I do think this is fascinating and no one else talks about this. Again, the weird thing about talking to you and I don't mean that in a pjorative. It's like you just say stuff that no one else says. And then I'm like, why isn't why don't more people understand like know about Daniel's very unique ideas. Like no one's concerned about the archetypes. Everyone's like, "Oh, you just have to be like Steve Jobs. You just have to be like Elon." And your point is like, "No, there's like multiple different archetypes. Obviously, like I've studied this maybe more than anybody else in the world. that's very clear that there are

エク#51

わからない。だから君に聞いている。アーキタイプをいちばん知っているのは君だろう、と。ゲームをもっと上手くやるためにまだ学べる。

EN

and yet they're all kind of like narrowly focused on this is the one path and me and you went over this back and forth before. It's just like

センラ#52

歴史上の偉大な起業家——そして今、その生きた版に会える——に共通するのは、ブラインドスポットが多いことだ。最初の夕食で君は丁寧に「自分に嘘をついている」と指摘した。彼らは鏡が要る。

EN

it's so ridiculous to say like there is this is the way founders should run their company because you said it back in 2021 in that series and Spotify we've had conversations like this. This is something I always say it's like it's tied to the personality of the founder. The advice is … useless unless it's tied to who you are as a person. Spotify is a reflection of you. Now, I do want to talk also about this other great idea that you gave me and that now I heard uh Jeff Bezos echo recently about the fact that there's similarities between like the way your child develops and the way a company develops. That was very fascinating. But where are you like

センラ#53

ソニーは1950年代、若い声楽の学生を有料の批評家(paid critic)として雇った。ソニーのファンだが審美眼が鋭く、欠陥を攻撃する仕事。バレリーナに鏡があるように、音の鏡になる、と。1986年の本が出るころ、その人はソニーの社長になっていた。

EN

and I can't do what they're doing. So clearly um I don't have it in me.

センラ#54

マイク・オヴィッツにも聞いた——長い友人を保てる理由は? 「真実を言ってくれるから」。有名で金があると、スタッフばかりになり、真実を言う人は少なくなる、と。君に真実を言うのは誰?

EN

That's literally what I just wrote down.

エク#55

たくさんいる。それが幸運だ。家族から。母。普通の人で、成果は誇りに思うが、そのインパクト自体は気にしない。僕にとって大事な障害を乗り越えたかどうかだ。

EN

So I don't want again this is more of a conversation interview because I'm a terrible interviewer and I love to talk. trying to do a monologue for God's sake. But

センラ#56

それは良い。

EN

I had this theory too because it's obvious in the books like there's this like myth it's like of like the genius young entrepreneur and if you go and read all their biographies they weren't like laying about doing nothing when they were younger but I it's very clear if you look at all of them

エク#57

ビジネスの話を持ち帰っても、世界はテックやビジネスだけではない、と鏡を返してくれる。親友のシャックも同じ。最もリアルな人だ。妻も。君が会ったグスタフも、聞きたくないときでも真実を言う。20年近く側にいる人が多い。母はもちろん一生だ。

EN

Steve Jobs Enzo Ferrari Akia Marita Sam Walton Estee Lauder Koko Chanel Edwin Lan they do their best work when they're much older

エク#58

信頼は、最も語られないものの一つだ。スケールしにくい。組織が崩れる第一の理由は信頼の欠如で、だからプロセスと官僚制が要る。100%の信頼があれば、もっと速く動ける。

EN

Y

センラ#59

マンガーが言う——信頼は世界で最も大きな経済力の一つ。仕事は、優れた人たちと「ふさわしい信頼の継ぎ目のない網」を作ることだ、と。バフェットと35歳と28歳で出会い、周りの友人とずっと取引した、という話もある。

EN

and I and then, you know, I was wondering like, what is this? Okay. Well, obviously like it is some some skill set, so you can like practice more.

エク#60

本当にそうだ。なぜ稀か。スケールしないからだ。信頼はポジティブな相互作用ごとに1%ずつ積み上がるが、一回の悪い相互作用で全部壊れうる。疑いはじめた瞬間、信頼はない。絶対的な信頼に近いグラデーションがある。命を預けられる人は何人か。銀行口座を丸ごと預けられる人は何人か。

EN

Uh you have more experience, so then you can make better decisions. You have a better network, you have resources, you have all that. But one thing that I believe that I cannot prove, but I believe with every bone in my body, it's like because you know, they knew themselves much more. Yeah,

センラ#61

君は人を信頼するタイプ? 僕は昔「誰も信用しない」と答えていた。手放せないと、自分の最悪の敵になりそうで怖い。朝食で友人に指摘された。

EN

you know yourself in your early when you were 23. It's like we thought when we were 23. You don't know anything. Even the most brilliant 23y old does not know themselves. You need that that comes through time and experience. And it's like no no,

エク#62

君も言っていたように、それは子どもの頃から来ている。僕は父なしで育ったが、最も愛情深い母がいた。何を失敗しても愛される、というバックポケットがあった。だから出発点が違う。

EN

this is something I learned from um Michael Dell's autobiography which was excellent. I used to say it's like they build a company that's authentic to them.

エク#63

絶対的な信頼を全員に置くわけではないが、信頼する人生の方が、しない人生より楽しく豊かで報われると信じて選んでいる。シングルプレイヤーより、他者と旅する人生だ。孤独と自分の時間も好きで、それは人格の両面だ。でも哲学に戻ると——与えるほど返ってくる。

EN

He also he the way he says they build a company that's natural to them and you can't build a company that's natural to you if you don't know who you are.

エク#64

今の僕の究極のインパクトは、史上最高の起業家コーチになることかもしれない。それがアーキタイプかもしれない。Spotifyを15年一緒にやってきた人たちの成功と成長を見ることが、いちばんの誇りだ。金は重要ではない。インパクトのための通貨としてあればいい。船を増やして面白いことをする。本当のものは友情と、信頼を置いてくれたことだ。裏切られた経験はあるが、ポジティブに対して1〜2%だ。

EN

like the the you are the sum of like your accumulated experiences, right? That is one form of education, but the form of education is like I know I went to your house, I rummage through your library, maybe kind of rudely, but I loved how you're obsessed with history and philosophy, too. Yeah.

センラ#65

悲しいことに、ここ20年で裏切られた人を一人も思い出せない。問題を想像で作っているだけだ。レッドブル創業者の言葉——友達は50人いらない。少なく、より良く、より深く。正しく選べば、自分に最善を願わない人は周りにいない。それでも「全部自分でやる」が出てくる。

EN

And I was like, oh, this is a person that's he's curious about the external world, but he also wants to know like who he is, what's important to him,

センラ#66

君についてよく話す理由を聞かれる。Spotifyを使う人は知っている。でも僕が学んだのは、人生で何が欲しいかを非常に慎重に選んでいることだ。すごい人に会っても、友人がほぼゼロで、人を資産のように扱い、吸い尽くしたら捨てる——そして知的謙虚さがない人が驚くほどいる。エジソンは「我々は何も知らないの千分の一も知らない」と言った。毎日何か学び、「あのとき自分はバカだった」と思う。

EN

100%. Um and and uh as as you say, it's like um you know, I I I think the the game I'm playing now is just being the best version of myself. And uh the best version of myself is one that will have even more impact than the one that had before because it will be even more true to who I am.

センラ#67

君は極端な知的謙虚さがある。大企業の会議に全部座ってシャドーイングする。コーヒーを淹れてもいい、とまで言った。

EN

No, I I I don't know, which is why I was asking you because I I I figured who's who's the person in the world that probably has a better idea of like all the different archetypes. Um because you I can still learn how how to like you know do the game better if that makes sense. Um

エク#68

だいたいそうだ。本を読んだことと、文化を目の前で見ることの差がある。Spotifyは自分が建てた最大の会社で、仕事で学び続けている。他社から来た人が言う慣行を、実感として理解していなかった。

EN

I I would say there's a very interesting idea and um that I've noticed you know obviously like there's this maxim I say over and over again that all of history's greatest entrepreneurs and if you make a podcast on that you get to meet the the living versions of that now. And what I'm struck by, and I'm like this myself, I have all kinds of blind spots, which you like picked away the first time we had dinner. And you're just like, "You're doing this wrong." And you were very polite, but you're just like, "You're lying to yourself. You're not like, you know, you're you're obsessed with this." And you're like fighting with the hand be time back. But I'm so amazed. It's exactly what you said. It's like

エク#69

例として、僕は1対1や少人数は得意でも、10人規模で部屋を支配するタイプではない。ザッカーバーグには「ラージグループ」で週に20〜25人を回す。地獄のように聞こえた。どうやって何かが決まるのか。彼に「学ばせてくれ」と頼んだ。友人でもあり、快く受け入れてくれた。

EN

that I've seen a few times.

エク#70

最初はほぼ1週間、会議に最初から最後まで座り、メモを取り、コーヒーを持っていくこともした。カルチャーで驚いたことを蒸留する。経営陣にもインタビューする。大量グループ会議の回し方など、恥もなくコピーした。世界級の会社で、全部を自分の方が上手くできると思ったわけではない。でも創業者から直接見る驚きがあった。

EN

so Sony is making you know audio equipment like in the 50s this is like and they're very primitive devices and what they realized was the they hired a young vocal arts student and I don't know how to pronounce his names Naria OG or something like that

エク#71

ただし——イーロンのやり方をコピーしても、自分の人格に内在していなければ同じインパクトは出ない。鏡と、「自分に真実であること」に戻る。

EN

he's like I'm a big fan of Sony but your products aren't good enough you have all these deficiencies and Akio being the genius he was he goes we hired him as a paid critic. His job was to attack the deficiencies in our product because if we don't even see them.

センラ#72

コーチ、そして協力的なマネジメント——ジョブズを協力的と呼ぶ人はいない。決断は彼がしていた。プロダクトで、自分の味覚・直感とメトリクス駆動のバランスはどう取る?

EN

Yeah.

センラ#73

ケン・コシエンダの『Creative Selection』やジョニー・アイブの伝記で、Googleは青の濃淡を200テストする、Appleはデザインセンターでスティーブとジョニーが30分話してiMacの色を決めた、という話がある。スペクトラムのどこにいる?

EN

whether what what you're doing right what you can fix like your what you need to do. He's like I'm your oral mirror.

エク#74

いちばん大事なのは、スペクトラムだということだ。100%どちらかではない。スティーブ全盛期に「プロダクトレビューは俺だけ」と傾いた創業者もいて、ひどい決定も出た。字義どおりに取るのが破綻の元だ。Appleが100%、誰の意見も聞かなかったとは思わない。

EN

Yep. And then then fast forward to when the book is uh published in like 1986, that paid critic is now the president of Sony. And I feel exactly I'm this way. It's like we need a mirror.

エク#75

ジャーナリストに電話してアイデアを試し、反応をソナーのように使うこともあった。iMacという名前すら、最初は嫌いで、周囲が押し続けて彼が「思いついた、iMacだ」になる——そういう話だ。

EN

And the I think what's what I'm curious about with you

エク#76

Spotify初期のUIは僕とラスムスでほぼ作った。味覚だった。やがてフィードバックループが顧客とズレ始め、仕組みが要る。味覚は判断+好奇心だ。好奇心の枝を伸ばすほど判断が上がり、味覚が育つ。できるだけ多くのフィードバックを許して、自分か小さなチームの味覚を上げる。

---

EN

um I remember I just had dinner with Mike Oitz and you know he's I think his autobiography is one of the best entrepreneur autobiographies ever written because he tells you about the bad … The fact that he was didn't like who he was. He was depressed. He was doing this making bad decisions based on the opinions of other people which entrepreneurs cannot do.

センラ#77

ライブに出たプロダクト更新で、嫌いなものはある?

EN

Yeah. And I was struck by like the fact that he didn't know himself at, you know, 25 or I think he was 27 when he when he started CA. Sure as hell knows himself as like almost 80-year-old man. But I asked him about, you know, he's had some people I know have been friends with him for 25 years.

エク#78

たくさんある。一般論として、0→1では創業者がプロダクトの人であることは100%正しい。だが旅は一段階ではない。0→1、1→100、最適化のあいだを往復し、段階ごとに違うスキルが要る。どの道具をいつ使うか——起業家が気づくべきことだ。

EN

And I was just like, why? What do you think has enabled you to maintain that relationship?

エク#79

Spotifyでは常識に反して、もうプロダクトは自分が回していない。グスタフがいて、僕より上手い。昔、彼が回しているのに自分が割り込み、プロダクトレビューを握ろうとした。時間もないのに。

EN

Yeah. And he's like, you get into my position. Yeah.

エク#80

ある日グスタフが脇に呼んで言った——「君はあまり上手くないし、あまり役に立っていない。チームは君をなだめようとしているだけだ」。最初は激怒した。帰って「こいつをクビにする」と思った。でもそれは感情だと気づき、3ヶ月プロダクトレビューをやめる実験をした。結果は素晴らしかった。チームは幸せで、決定が一つにまとまった。

EN

And he's like, you dangerous. And he said, he's like, there's not many people in my life that tell me the truth.

エク#81

その瞬間、会社での自分の価値は何か、という後退感があった。時間をかけて気づいたのは、消費者とクリエイターという二つのステークホルダーのうち、クリエイター側を社内の誰より深く知ることに価値を移せることだ。外向きの仕事で、会い、ビジネスごと理解する。プロダクトの使い方だけでなく、彼らが直面する問題の全体像だ。

EN

Who tells you the truth?

エク#82

そのあとアレックスがその部分でも自分を超えた。今の付加価値は、両者のあいだ——ビジネス/クリエイターとコンシューマーの接点、第三のステークホルダーまで含めた場所だ。20年かけて、自分が誰で何が得意かを見つけ続けている。

EN

that's great though.

センラ#83

それ、何年かけて展開した?

EN

Uh yeah. And and so often times like when when uh I may bring an issue home because she doesn't really know what's going on in the business world and she doesn't really care. she kind of like gives me this mirror back where most of life actually doesn't revolve around technology or the business world etc. It's like this is the life. Um so that's a great one. Um I have a very dear friend uh Shaq who very similarly plays that part in my life. He's the most realest person there is. Uh my wife is another one. Uh Gustav that you met is another person. He will tell me the truth even when I don't want to hear it. Um, and um, yeah, I I I've been incredibly fortunate that like many of the people I just talked about are people that have been around me for 20 years. My mom obviously my entire life, but but many of these people have been around for a very very long time. Um, and I I think that's um um you know I I I really believe trust is one of the most um undertalked about things um you know because it's not easy to scale and it's incredibly hard. It's the number one thing why most organizations break down and why you need processes and all the other bureaucracies ultimately because there's no trust. If you had 100% trusts, you wouldn't need any of this stuff and you would move much faster.

エク#84

最初の10年が0→1。この10年は会社全体としてはもう0→1ではないが、要素としては0→1があり、そこには100%関与している。

EN

It's crazy. Mer again, like I literally get emails every week. They're like, "Why do you mention Charlie Munger on every episode?" I'm like, "Cuz he's the wisest person I've ever come across. What do you want me to do?" Like, "I'm sorry. He has so many good ideas, but he said something again and he's another person where he like points things out that once he says it, it's obvious, but no one else says it." And he goes, "Trust is one of the greatest economic uh forces in the world." And he talked about that like your job when I actually got to have dinner with him. He's like your job is to build a seamless web of deserved trust with great people

センラ#85

ベゾスは最初から、自分より長く生きる会社を作りたかったと言う。親が子を形作るが、成功は彼らが自分なしで生きられることだ、と。君も、会社は子どもに似ている、と美しく言っていた。1〜2歳は創業者そのもの。19〜20年経つと、創業者から分離した特性が中から現れる。

EN

100%.

エク#86

親には三段階がある。最初は文字どおり生かす人で、ほぼ全決定をする。次は、長期でひどいことになるときに踏み込む。最後は、必要なときにそこにいるだけ。大企業・古い会社ほど後者に近づく。今日の仕事の多くは、人が必要なときにいることだ。

EN

And he's like that's not and he he was telling the story he's like everybody knows that you know I met Buffet when I was when he was 28 and I was 35. They don't understand there's all these other guys around us and we built friendships and did deals forever. Most of them had passed away by the time I met him. But that idea it's like trust is one of the greatest economic forces in the world.

エク#87

深く気にしているのは、新しいアイデアの最初の種を守り、稲妻を瓶に入れ続けることだ。どうやるかは最も語られない。ハミルトン・ヘルマーの『Seven Powers』は戦略の名著だが、学びは——パワーは「ある」とわかってからしか語れない。どう得るかは教えてくれない、ということだ。字義どおりに取るな。抽象にせよ。

EN

Are you a trusting person though? to a certain degree.

センラ#88

だからFoundersは「何をしろ」リストではない。この人がどう考え、何を経験したか。引っ張れ。君をジェームズ・J・ヒル(破産しなかった鉄道王)に例える人も少ないだろうが、コミュニティを育てて線路を価値あるものにした——そういう抽象だ。起業家は指示を受け取りたくない職業だ。

EN

I think that's one that like from what people that know me. So I have I actually had breakfast with a good friend of mine and you know he's slightly older but he he tells me the truth and he is very nice but he'll point out the problems that like are going to stop me from going to where I want to go. And one of his points cuz I would answer like if I asked that question myself I was like I don't trust anybody. Yeah. I think I'm getting a little better with that, but uh I am concerned that like I'm going to be one of my own worst enemies because of this like I can't let go.

センラ#89

もう一つ。君はクレイジーな人への耐性が異常に高い。近くの人が言う——君は最悪のアイデアではなく、最良のアイデアで人を測る。ジム・シモンズも、99のくそアイデアの山から一つの宝石を掘る、と言われる。会社が老いるほどエッジを削りがちだが、君は「ハイテンパーチャーな人」を受け入れる。

EN

and to have that in your back pocket, I think it means you've automatically come from a different vantage point than what I believe you had in your childhood, right? and and and then my approach to life is just like okay well um you know by again I'm not saying I have absolute trust in every person um but I choose to believe that uh trusting people makes for uh a much more fun uh rich and rewarding life than one that doesn't and I believe that

エク#90

LLMの温度パラメータが良いフレーミングだ。温度を上げると幻覚するが、そこに真に新しいアイデアの火花がある。安全訓練で温度を下げると創造性も下がる。次の10年、そこにフォーカスしたい。19年目で反省している。

EN

I think I think you're definitely right about that

エク#91

大きな会社は「すでにやっていることを上手くする」のが上手い。ミスを最小化し、結果として輝きと無駄も最小化する。公共市場と資本主義は効率化へ押す。最良のアイデアの出方ではない。日常オペを90%内部に注いでいたころから離れ、考える時間と、人と会う時間が増えた。

EN

than than a player because I've come to see that these people that I've done Spotify with uh for the past 15 years as an example, seeing their success, seeing their impact, seeing their growth is the thing that gave me the most amount of pride at this point. It really isn't anything else. Like, you know, financially, I couldn't care. Um not that important. It's great to have a lot of money to have um as a currency to then have more impact. It's more ships on the table to do new more cool interesting stuff. But um but the real thing um for me will be the friendships that I built. Um you know the the trust that other people placed in me to allow me to help them on this journey, help me on my journey and us doing it together. And uh I've just seen it so many times. I've been burned by it for sure. um sometimes when when people have broken that trust that I put in them, but I will honestly say that's been like 1 or 2% negative experience relative to all the positive things that come out of it.

エク#92

音楽のクリエイティブプロセスに戻った。スタジオでアイデアを投げ合う——ミュージシャンは起業プロセスを多くの人が思うより知っている。最悪のアイデアにもナゲットがある。朝食で話したように、悪い助言の裏の問いが面白いこともある。

EN

Yeah.

エク#93

多くの人は同調と安定したアウトプットを好む。僕が今ほしいのは、聞いたことのないアイデアだ。55分が退屈でも2〜3分の天才がある人——それが今ほしい人だ。多くの人はそういう人のそばが嫌いだ。僕は好きだ。次の10年、もっとそういう人と過ごしたい。

EN

Yeah.

センラ#94

古い友人が、現代自動車の鄭周永の回のスクショを送ってきた。「これはダニエルそのもの」と。大きくなるほど組織はデフォルトでノーになり、鄭は「試したのか?」と言う。知らない産業に飛び込む耐性ともつながる。ジョージ・バーナード・ショー——理性的な人間は世界に自分を合わせ、非理性的な人間は世界を自分に合わせようとする。だから進歩はすべて非理性的な人間に依存する。家の壁にもある。

EN

Um,

エク#95

そう。同調しないのは本当に難しい。金が増えるとゴルフや快適さに流れ、Aゲームでなくなる。誕生日や社交を犠牲にする。友人たちは知っている——ディナーの途中でアイデアが来たら、もう戻らない。

EN

uh, very related to this, another thing that like you said that really surprised me is like when people ask me, they're like, I obviously know who Daniel is. I use Spotify. I know everything going on,

センラ#96

それ自体が非理性的だ。僕もグループディナーの個室で5分で逃げたくなり、トイレに行こうとしたら個室内にあって詰んだことがある。1時間半無駄にした。今なら「ダニエルならどうする?」——最初から避けろ、だ。

EN

but like why do you talk about him so much? And I like mentioned you on the podcast and like I was like, oh, because I've learned a lot from you. you very very careful what you want in life like and I get to meet pretty crazy people and most of the times like it's they're great but then you see like there's like a lot of negativity to them. one there's a shocking amount that have very few if no friends which is scary to me

エク#97

時間の保護というより、稀な新規アイデアの保護だ。多くの起業家は時間に執着する。僕はエネルギー管理に執着する。

EN

and then they kind of like interact with you as if like you're like a asset

センラ#98

どういう意味?

EN

and once I suck that asset like get everything out of the asset then like you will be disposed

エク#99

4時起きが正解、15分刻みの会議が正義——そんなルールはない。正午起きの成功者もいる。時間があってもエネルギーがゼロなら何も成し遂げない。何がエネルギーを与え、何が奪うか。一日のどの時間が生産的か。世界は自分のスケジュールに合わせろと押してくる。大企業の平均への同調だ。卓越ではなく。自分に効くことを見つけ、それを増やせ。エネルギー管理だ。

EN

and I feel the same people that do that have almost no intellectual humility right where I always say it's like every single person I read about is smarter and more productive than I am the way I look at this. The world in general is very much in the same way like Thomas Edison has this great quote. He's like we know we don't know 1 1,000th of percent of anything. Yeah. And that's the way I feel cuz like every day I learn something new. I'm like

エク#100

収録前もワークアウトしたよね。あれはエネルギーをくれる。昔は時間の無駄だと思っていた。ある時期は15分ナップのポリフェージック睡眠をやって、3週間は効いたが一度逃したら何週間も最悪だった。真似しないでほしい。平均的な良質睡眠の知恵はあるが、6時間で回る人もいる。

EN

Yeah.

センラ#101

僕は大量に眠らないとだめだ。4時半起き文化に罪悪感があった。「速く眠れ」みたいな話もあった。ダイソンは76歳でも夜10時間必要だと言い、それでも世界級の製品を作っている。ルールはない。

EN

You have in extreme levels of intellectual humility. I don't even know if many people know this but like you would like go and shadow and spend time I don't know if you have a term for this. you just like call up somebody that's running a company and say

エク#102

ない。全ては自分を知ること、自分に効くシステムを作ることだ。

---

EN

what I'm gonna come and sit on every single one of your meetings.

センラ#103

パトリック・オショネシーに「ダニエルと話す、何か聞け」と頼んだ。彼は世界でいちばん良い質問をするし、良い鏡でもある。彼の君評——「学んだことを、最速・最高レベルで適用できる」。Spotify以外の成功も、好奇心とネットワークとリソースで世界を良くしようとしている。しかも簡単な問題には手を出さない。幸福よりインパクトだ。

EN

Yeah, pretty much. Uh like that that that's how it goes. Um and and and look, it comes back to this. I mean, I I don't believe that I know um much.

センラ#104

興味は早く現れる。僕は5歳から本が好きで、それだけだ。君は2018年まで投資に興味がなかった、と言った。パトリックのポッドキャストを聴き、本を読み、独学で短期間で世界級に近づいた——同じ顔をしたね。学習は情報の暗記ではなく、行動が変わることだ。

EN

I don't care. Y

エク#105

旅全体が自己マスタリーで、最良の自分になることだ。エネルギーをくれるのは問題を解くこと。幼いころから、それが会社だと知らなくても人の問題を整理していた。関係の助言でも何でも。ビデオゲームも戦略・シヴィライゼーション・経営シミュレーション、シムシティだった。

EN

I'm there to learn from them. If I need to go get their coffee, I'll go get their coffee.

センラ#106

起業は世界最高の仕事だ。売ってVCになる人に「残念」と言ってしまう。ヘンリー・フォード——金は奉仕の結果として自然に来る。1919年に投資家を買い戻し100%保有。会社を金のために始めたのではなく、「万人のための車」という一つのアイデアだった。Spotify初期の「天上のジュークボックス」も同じ——どうやるかわからないが、やる、と。大量生産を学び、十年以上の失敗のあと、何百万人の人生を良くし、結果として金が来た。

EN

Do you understand? That's insane. Like I think that's the right like mindset. Yeah.

エク#107

100%そう考える。資本主義の美しさだ。誰かが金を払うのは問題を解いてもらっているから。より良く、より大きな問題ほど価値が上がる。

EN

But I don't think anybody would believe somebody running you know a hundred billion dollar company and has done the things that you've done like yeah no I'm fine like I'll shadow this guy and like I'll do whatever I need to do.

センラ#108

さっきの「問題を解けば返ってくる」は、go-getterではなくgo-giverに近い?

EN

Yeah. Well, I mean, look, um I I just realized it sort of started from this thing, right, where um you and I have both read all the books and actually many of the entrepreneurs have read um

エク#109

二つの近いが別のアイデアだ。共同創業者の言葉——会社の価値は解いた問題の総和。難しい問題に直面したときこそ、解けば大きな価値になる、とチームに言う。

EN

not as many books about as as you have around all the greatest entrepreneurs, but they've read the big ones. Yeah.

センラ#110

ベゾスも巨大問題を持ってきた部下に興奮した。「知らなかった問題が見つかった。解けば会社がもっと価値になる」。ヘンリー・カイザーも「問題は機会と仕事量だ」と言った。

EN

Certainly of their time, the basises, the the the Steve Jobs, the the Elon Musk's biographies and all that kind of stuff. But but the there's a certain thing around reading it and internalizing it and seeing the culture up front. And what I realized was building Spotify obviously it's the biggest company I've ever built. So I'm learning on the job and I don't know what I don't know because I don't I've never really worked at a company, right? And is in a way what I realized as we hired people from these other companies is that there were all these things that they were doing um that they kept telling us about and I didn't really understand like how it worked. Um so um I'll I'll mention like one for instance I do really well in these like one-on-one situations. I might even do well in like three or four person groups and maybe six but um 10 person group like I don't have the personality where I command the room. uh it just doesn't work. And then you have someone like a Mark Zuckerberg who literally has this thing called large group where he has 20 to 25 people that he runs every week. Uh and for me it sounded absolutely awful like how did he get anything done um in in that meeting?

エク#111

今フォーカスしている他のことでも、解決策より問題を探す。人類や社会に巨大なら、5〜10%の成功確率でも燃える。複雑で、存在は知られているが解けていないことが多い。寿命延長から、店に入って嫌なものを見る瞬間まで——全部問題で、上手くやれば事業になる。

EN

Yeah.

エク#112

イノベーションの誤解は「全く新しい何か」だと思うこと。歴史は他者のアイデアの上に立つ。既知の二つ以上を新しい組み合わせにすることだ。パズルを組む感覚で、人から問題を聞き、再定式化し、何がアンロックされるかを見る。金を全部取り除いても、起きている時間の多くをこれに使う。Spotifyの始まりは音楽が好きで、消費者が欲しいものを得て、クリエイターが好きなことで報われる方法を探したことだ。それがインパクトで、人生の幸福につながる。

---

EN

I think you're dead right about this. The thing the way I would think about like your archetype is I think you nailed it with like coach and then uh you'll hear people inside Spotify say it's like very you have a very collaborative like management style where I don't think anybody is going to describe Steve Jobs as collaborative. Now he was able to collaborate

センラ#113

Spotify初期に「誰もやらなかった永続的で影響力ある会社」を作りたかった、とも言っていた。2021年のシリーズではAIの話が驚くほど早い。技術は「何かをより良くする方法」だと思っているが、君は「技術のための技術が好き」と言った。どういう意味?

EN

but at the end like he was it was kind of like

エク#114

科学と発見のプロセスが好きだ。ものがどう動くか。子どものころからコンピューターを分解し、半導体がなぜそう動くかを知りたかった。人生の起源まで含めて理解したい。同時に問題を解くことにも同じくらい興味がある。二つの好奇心が交わる接点に、誰もこの適用をしていない、という場所が出る。ルールを深く理解し、いつ破れるかを知るために、技術を愛する必要がある。

EN

I'm making all the decisions. There actually interesting story. I'm curious how you think about this like how do you balance like the decisions you make

エク#115

偉大な創業者は、消費者が自分でも言えないニーズを内面化し、エンジニアや科学者のフィールドと交差し、ビジネスモデルまで成立させる——その三者の三角だ。初期はGoogleの色テストはできない。決断は生死で、金が尽きる。創造性のプロセスそのものへの愛が増している。創造性は人間を他と分けるものかもしれない。スケールせず、同調しない。もう一方はスケールと同調。その両極性をナビゲートできる人はごく少ない。

EN

um with like your own personal taste and intuition versus like being metrics driven

センラ#116

新しいアイデアを殺すのは簡単だ。ノー側に矢印がある。起業家はせっかちで、同時に超忍耐強い——ベゾスの「一歩一歩、猛烈に」。君は「自分の唯一の超能力は超忍耐」と言った。Nekoも、会社は8年で、まだ始まったばかりだ、と。

EN

um there's this hilarious story it's in two different books one's in this book called creative selection which is excellent uh I've read three times it's about this guy from this guy named Ken Kosianda who was a programmer and he demoed to Steve many many times and like when they were building their best products right and then there's another one story in uh Johnny Ives uh biography and they they talked they were comparing and contrasting the way like Google would make products versus how Apple did when Steve Jos was in charge

エク#117

そうだ。

EN

and you know the guy's like hey you know at Google we have to decide between like blue and light blue and we run like 200 tests of like all the different shades in between that

センラ#118

ダイソンは発明の歴史の本を書いて、1700年代の断片と今の技術を組み合わせる。巨大なパズルを解いているように聞こえる。資源が増え、23歳ではできなかった忍耐ができる。品質の格言——「Quality is never an accident. It is always a result of intelligent effort.」Spotifyは競合と比べて別クラスだ。品質について話そう。

EN

and Johnny's like we would never

エク#119

品質には多くの筋がある。若いころは「もっと」だった。物、同時進行、すべて。行くほどわかる——Less is more。友人も、多いより少なくて良い方が幸せな人が多い。品質はフォーカスし、蒸留し、本質に至ること。コミュニケーションの品質も、削って少なく言うことだ。難しい問題ほど複雑さを足しがちだが、勇気を出して核心を言え。年を取るほどその側に行く。

EN

ever do that. Do you remember you were old enough to remember this?

エク#120

投資が好きになったのも金のためではない。銀行に丸投げしたくなかった。深く入ると、投資は特定のアクションより気質(temperament)を知ることだとわかった。どのゲームを選ぶかが、自分と状況に合っていなければいけない。また哲学に戻る。

EN

chose the colors?" He's like, "Me and Steve went to the design like where the Apple design center

エク#121

マンガーの多様化——常識は分散だが、真に金銭的に偉大な人はしばしば1〜3資産に集中する。

EN

we shipped. Yep.

センラ#122

ニック・スリープが言う、最良の投資家は投資家ではなく、売らなかった起業家だ。サム・ウォルトンはウォルマート以外に投資せず、ポートフォリオ分散など考えず、愛する仕事に全額を投げた。IBMを1950年代に持って売った金融機関が1970年代に「あの一本を持っていれば今の運用資産全部より大きかった」と反省し、同じ年にウォルマートを売った。バフェットもディズニーを安く買って早く売った。最良の金融判断は、金融判断ではないことが多い。マイケル・デルが19歳で「IBMと戦う」と言ったときのIBMは世界最高時価総額級だった。

EN

That was it.

エク#123

重要なのは、日々問題を解くことが品質を積むことだ。品質はフォーカスし、日々改善することから来る。人の品質もアイデアの品質も稀だ。1時間に一つすごいアイデアがある人の方が、十のそこそこの人より欲しい。差分方程式の1%側。進行中の質的プロセス——客観的に見える前に品質をどう定義するか。判断のフィードバックループ、好奇心、不可能への執着。

EN

Yep. Yep.

エク#124

不可能とは完璧で、宇宙は静的ではないから完璧は存在しない。でも完璧への志向性は驚くべきもので、日本の茶人のように34年茶だけを極める姿にそれを見る。AIで平均より少し上は可能になる。だが30年一つのことに最高になること、君のFoundersのような長期への日々の執着はより稀になる。

EN

Yeah. I I think the most important thing that uh you described is it's a spectrum. Mhm.

エク#125

フォーカスを失うと偉大さは蒸発する。最初は誰も君を知らなかった。今は人と会う機会、投資の誘惑が増える。そこで偉大さが溶ける。

EN

They describe this as like sonar how dolphins like they like throw things out and they it might be a crazy idea and then it reflects back to them and they use as like a form of education. But the hilarious one is they couldn't figure out what they were going to call what turns into the iMac. He was obsessed with the Kamar Marine and Sony. He goes, "I have the name for this computer. It's gonna be the Mac man because of the Walkman." And people around him were like, "No, please don't do that. That can't be that." And he like, "This a terrible." And they kept meeting after meeting. He's like, "Steve, this theme sucks."

センラ#126

バフェット——成功者と本当に成功した人の差は、後者はほぼすべてにノーと言う。Foundersも最初の5年半ほとんどトラクションがなく、今の自分では絶対やらない。あの自分がいちばん誇りだ。仕事と人生に線がない。

EN

And they they they'd give him a bunch of list. And then the first time he hears his iMac, he's like, "Don't like it at all."

センラ#127

今の問題は、家族全体の軌道を変えようとして、休むと罪悪感があることだ。すごい旅行から帰っても、働かなかったことに罪悪感。強迫に近い。君もある?

EN

Yeah. And of course, yeah, that's the way. That's the way, right? And and so I feel like that's truly the case. I I I think the the the realization is you you tend to over gravitate to to one or the other. And certainly in Spotify's case, we we did the same. Like we we were early on um very much so. I mean, the first user interface was pretty much designed by myself and this guy called Rasmus. So much of that you could describe was my taste. But uh sooner or later what ends up happening is you you get into a space where you don't even know anymore uh because your current feedback loop of where the world is and the customer you're designing for starts becoming a little bit different

エク#128

ある。でも時間対エネルギーに戻る。最高のアイデアは、何も期待していない奇妙で素晴らしい場所から来ることが多い。休んで景色を変えると、二つか三つの新しい洞察が来る。創造のプロセスで、最高の曲は5分で書かれることもあれば、引き出しに入れて半年後にクリックすることもある。偉大さへの道は一つではない。だからエネルギーに執着する。

EN

and then you need to get to a point where you start incorporating some feedback mechanism. So like for me taste is is sort of judgment plus curiosity. And the more you can sort of like extend the curiosity branch that improves your judgment which then builds your taste. And and so it it's really a question for me about just uh sort of allowing for as much feedback as humanly possible so that you can uh you know um get yourself or a small team to some level of taste. The best leaders in business are able to spot patterns. But you can't spot patterns if you can't see your data. And most businesses are only using 20% of their data because 80% of your customer intelligence is invisible, hidden in emails, transcripts, and conversations unless you have HubSpot. HubSpot is where all of your data comes together so you can see the patterns that matter. Because when you know more, you grow more. And that is a pattern that never fails. Visit hubspot.com today. That is hubspot.com. Are there any product updates that get pushed live that you didn't like?

センラ#129

エネルギーがガイドする——今は休み、今は歩き、今は家族、という?

EN

Oh, plenty. Um, plenty. And and and this may be a little bit unique, but you know, coming back to it. So, you know, I I ended up um having, you know, so so the typical thing is that the founder needs to be the product person, right? Um, by the way, it's 100% true. I I totally believe that. I think it's the most important thing in the 0ero to one stage. But what a lot of people don't talk about is the fact that there isn't one stage of this journey. It's like you're oscillating between 0 to one, one to 100 and then you know the last stage which is more like optimization stage and you have to like constantly do that and you're going to need different skills at different places and this this is why by the way I believe it's so important for entrepreneurs to realize when to apply what tools um in this journey. So what happened with Spotify is sort of against all the common wisdom and wealth which is I don't really run product um anymore u because what happened was I got this guy called Gustav that you've now met and he runs product and he's actually way better than me uh at doing it and so um speaking about sort of being truthful what ended up happening uh many years ago was um I was running these product meetings um he was sort of running it but I I wanted to run it. So, I kind of interjected myself over him. Um, but I didn't have the time to like really spend all this time. So, he was sort of like running it um for me, but I still insisted on having product reviews and and um sort of talking again about the importance of having people who um give you candid feedback. um he took me aside after one of these um product sessions and he's like

エク#130

100%。人生はスケジュールに引き裂こうとする。スケジュールはある。でももっと親密に自分を理解する方向へ。

EN

you know you're not really that good uh in doing these things and you're not really that helpful. So most of the time me and the team were kind of like looking and we're trying to basically you know appease you in the meeting but you're not really adding as much value as you think and and not surprisingly my my first instinct was to be really pissed off. Uh I sort of went home I was like man I'm going to have to fire this guy. It's like horrible. like how could he say that this but I also realized that that was an emotional response. So, uh, again, I wasn't fully convinced that this was true, but I sort of went back and said, "Okay, well, you know what? I'm I'm going to give you three months, uh, where I don't do the product reviews." And then we evaluate how this worked. And lo and behold, he actually did a great job. And so, the product team was much happier. Um, you know, he was making more of the decisions without me. I wasn't meddling in. There wasn't two different people deciding what worked, but it was really him. and and ever since that moment um you know I don't really run product anymore uh in nutrition. I'm involved in the product and he solicits feedback from me all the time but I don't run the product meetings and I say that because what happened for me was a real setback um not just in sort of that moment but it also sort of like oh wait a minute so what am I I really you know what's my value at then in this company and it took me a while and I realized that all of a sudden hm actually you know what um that won't be it but maybe I can add value in this place and I I sort of oscillated to this different place in the company which was much closer to understanding the creator and spending more time with with the content people etc. And so my product feedback ended up being um you know and this is the dynamic that's quite unique to Spotify and that we have these two stakeholders. We have uh consumers on the one end and we have creators. And so I just uh made it my effort to understand and know the creator way better than anyone else in the company. And so my product feedback to them comes from that lens.

エク#131

娘が教えてくれたが、睡眠もかつては光に導かれ、連続8時間ではなく二分割だった。北欧では電灯前、夏は少なく冬は多く眠った。静的ではない。体重も交渉の最悪期に40ポンド増え、空腹の感覚を壊した。満腹は20分後にしか来ない。ポーションを先に決め、体の声を取り戻す。自分を理解し、自分がどのゲームをプレイしているかを選ぶ。人生は一つのゲームではなく千のゲームだ。クワメ・アピアの言葉——

EN

where you're just describing right now. H this unfolded over how many years?

センラ#132

ちょうど丸をつけた。読むね。「人生において挑戦は、ゲームをどう最も上手くプレイするかを見つけることではない。挑戦は、自分がどのゲームをプレイしているかを見つけることだ。」

EN

I would say the first 10 years was the 0ero to one journey.

エク#133

壁にもある。助言を求める人の多くは、自分のゲームではなく他人のゲームをプレイしている。自分がやりたいゲームですらない。人生は一つのゲームだと思い込んでいる。エネルギー管理も同じ——環境を作り、ゲームを選ぶ。そうすると超人的に物事を進められるようになる。

EN

Mhm.

センラ#134

20年前より、否定的なセルフトークは減った?

EN

And the last 10 has been that journey where uh we're not 0 to one anymore. Um uh as a company holistically, but there are elements of the company where we're zero to one where I'm absolutely 100% involved. I think this is a good uh like opportunity to talk about another one of your very unique ideas that I also um I there was excellent I just did this episode on Jeff Bezos because he doesn't give that many interviews and so I would take a transcript of his interviews and you treat it like a book and just go through it and he said something like from day one he knew like he wanted to build a company that could outlast him.

エク#135

自分に以前より慣れている。ずっと探求者だった。10代でハレー・クリシュナからユダヤ教のセンター、モスクまであらゆる宗教の集まりに行き、我々はどこから来て人生の目的は何か、を知りたかった。それが自分探しにもつながった。年を取り、ピースがはまり、言い訳しなくなった。

EN

Yeah.

センラ#136

内なる独白が穏やかになった。

EN

Right. He still loves it. He'll love it forever. And it was very reminiscent of like what we're trying to do as parents where it's like you're shaping your kid but you're only successful if they can survive without you.

エク#137

そう。起業家としても目立つし、育ちの社交圏と興味が違い、さらに内向的だ。大勢からエネルギーをもらえない。自分を疑う材料になる。いちばん雄弁でも、いちばん賢いでもない。

EN

Yeah.

センラ#138

かなり雄弁だよ。インタビューを全部見ている。友人になる前から出るたびに見ていた。自分を低く見すぎ。

EN

And when I heard him say that was a few months after you had beautifully like articulated this idea. It's just like well I think there's a lot of you you're going to say it better than I did but essentially like there is a very rather clear analogy between the way your child when they're first born is essentially like a a product of you. They're going to mimic their parents, their environment that they're in, but as they grow older and older. I just went through this and now I have a 13-year-old. You know, when she was much smaller, she's much like me and her mom, right? And then now she's like she's got traits that I don't even have%

エク#139

ありがとう。でもそれは成果物だ。20〜21歳の自分はひどかった。メッセージを伝え、信じてもらい、この世界に呼び出そうとしているものに人を連れてくる——それは鍛え上げた超能力だ。

EN

and her own decisions and like doing things maybe I would do or I would not do and you're like it's kind of the same for the company and you had this idea where like I think at the time Spotify was 19 years old or it's 19 or 20 years old

センラ#140

あと二つ。一つは奇妙だが——違うと感じるか。プロジェクトの小さな島から、世界最大級の企業と戦い勝つ。偉大な母、シングル、お金は多くない。今は地球上で最も成功した起業家の一人だ(顔をするな、事実だ)。違うと感じるか。毎年やろう、もしよければ。

EN

and it's just like well you know year one or two it is me. It's like the same way you have a 2-year-old. Anybody knows this but now it there's characteristics that emerge from within the company that are separate from the founder.

エク#141

イエスでもノーでもある。40歳が10歳と違うように違う。130カ国くらい行き、文化と友人に形作られた。でも駆動力、長期性、執着、勝ちつつウィンウィンを探すこと——それらは常にあった。若いダニエル——週末も働き、夏も犠牲にし、正常な育ちではなかった——に借りがある。ギアを落とせという圧力は常にある。快適ではない。幸福よりインパクトだ。

EN

Yep. Yep.

センラ#142

君といると、学びや達成に自分で課した天井がない、という信念がうつる。自分は野心的だと思っていたが、制限的信念をはがされた。限界はない。君は本当に鼓舞する。

EN

That's like a fascinating uh insight.

センラ#143

最後——ゲーム・オブ・スローンズの前史で、望まない戦争で家族のために死んだ兄弟の墓石に、一語だけ「loyal」。100年後、墓石に一語だけなら何がいい?

EN

uh which is an amazing book on strategy by the way

エク#144

他人が自分をどう見るかは、もうあまり考えない。自己省察的な一語にしたい。未来の墓石に願うのは——he lived(彼は生きた)

EN

um but one of the most interesting ideas. Um um and that I learned after sort of again overfitting the concepts in in the book and sort of teaching people about it is you can only tell uh that you have power when when it's there.

センラ#145

最高の終わり方だ。時間と友情に感謝する。いちばん尊敬する人の一人だ。

EN

It doesn't tell you how to get there.

エク#146

こちらこそ。このシリーズの最初のゲストになれて大きな名誉だ。

EN

This is the the the criticism of like founders and uh the podcast and the books are like but he's not telling me what to do. It was like this is not a podcast for people that want to be told what to do. Yeah. It's here's how this guy or this woman thought about their company. This is what they experienced. You pull out these ideas. I love how you say don't. You kept saying don't take it literally. I've told you this before like I drive people crazy because I turn I tend to turn everything into an abstraction. So like when I hear you I've sent this message to you where you're like you kind of remind me of James J. Hill which is might be the only person that's ever texted you this. And James J. Hill was the most successful railroad baron of all time. And I just thought the way you just said the way he built he essentially was laying railroad tracks, right? And he was the goal of the company was obviously we're going to have goods and people on the tracks, right? But this alone is how do I make what I'm doing more valuable and he's the only railroad founder ever in American history to not go bankrupt. They all went bankrupt. It's crazy what he realizes is like he has to spend just as much if not more time developing and nurturing the communities that are springing up around it. And if he builds these communities around it and makes that makes his railroad more valuable. It's hilarious about this. I I want to I think this is tied to something also that is very fascinating with you is you have a high and most people again like the I think the more control you have over your life, the more success you have. People make the mistake of like eliminating any any people telling the truth, any inconvenience, you probably like really brittle. Okay. Um somebody told me, somebody works closely with you that you judge people on their best idea, not their worst. M Um and they said something very similar. They're like he all he cares about is the very best ideas. He will willing to go through 99 shitty ideas to get the very best because he understands how powerful those are. Can you explain like how you develop this tolerance because most people like especially as companies age too. Yeah. we need all the edges. We need the high and the low high temperature people. in for like in like training AI. Yeah. And I believe that um you know one of the the and and this is by the way something that um I intend to focus a lot more on in the next decade. Um you know I'm I'm very reflective at the moment because I am in my 19th year. Um and um and and I think it's interesting you sort of talked about big companies because I used to think before I sort of ran a big company myself I just think used to think they're bad uh period. And what I I've sort of revised my view and and and now I think they're really good um at doing what they're already doing and doing it better. So back to that point like a large scale corporation what they do is they just get better and better and better at doing what they already do. And um the way to do that is obviously minimize mistakes. So um you know that also means minimize brilliance, minimize waste, minimize all these other things. So naturally what you end up having is more and more capitalism, public markets, all these things drives you towards one thing. Optimize what you're doing to the point where it's the most efficient thing that it can possibly be. But that is not how conducive to how you get the best ideas. And what I'm greatly um you know satisfied and happy with and I've been fortunate enough as I don't anymore run Spotify as much dayto-day as I used to. I'm still very involved but I'm not involved in all the team meetings and doing all the things that I used to do. So I was like 90% internally focused on just getting the machine to run. um is that I've been more and more um able not just have the free time to think, but I've been more uh able to meet more people. And part of the beauty of that is that it brought me back to music again. And it brought me back to the creative process of music again. And it is something remarkable in a studio where you have um a bunch of people um just throwing ideas at each other. And musicians actually in many ways uh know more about the entrepreneurial process than most people give them credit. Yeah. I think this is related. One of your oldest friends text me the other day and it was a screenshot of this episode I did uh with Chungju Young who's the founder of Hyundai and it's probably the most in I think it is the most inspiring autobiography I read because the guy writes the book when he's like 90 and he grows up the son of a poor farmer you know they they had to eat tree bark to survive he dies the richest person in South Korea builds this huge conglomerate I thought I was going to read a book about a guy making cars I didn't realize that was like nothing like he was building did all the construction build some of the biggest ships in the world like he was just his nickname was the bulldozer. And the reason he sent me the screenshot in a specific part of the podcast, he's like, "This is just like Daniel." And one thing that Chung would talk about is as the the more you progress in your career, the bigger the company gets, the more like rigid it gets. They go from like default optimistic, default risk-taking to Yeah. Yeah. Yeah. And I I I think that sort of comes back to to uh the George Bernard Shaw quote, right? The unreasonable man. Um, let me read the full quote because it's an excellent quote, too. Uh, the reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. I have it painted on my wall at home. Yeah. And I'm I'm just reminded of that. Uh because I think the reality is uh it is really really tough to not conform, to not be part of a group. And it's so easy. Uh, and there's so many temptations in life that draws us back to that conformity, right? Um, money is another one. When you make a lot of money, you tend to make life more comfortable. Uh, so you tend to spend more time golfing. You spend some time doing all these other things. Uh, but the reality is you become distracted and you're not going to be on your agame anymore. And um so the hard thing then is uh to keep going and keep improving and keep doing these things. But um you're going to have to sacrifice a lot in doing so. You're going to sacrifice people's birthdays, uh social commitments, uh you're not going to show up uh um you know for for a lot of things. You told me a funny story one time about how committed you are to your work and your friends know this about you that sometimes you'll be in the middle of a dinner and then some like an idea comes to mind or something you need to pursue and they just know oh he he's gone and he's not coming back. that is an unreasonable. You know people like I can't do that social etiquette. Like I even sometimes I find myself do this cuz we're both introverts. We've talked about this before but like um I I kept getting invited to group dinners and I just felt like oh this is like a prestigious group dinner. this person's really successful. People would love this opportunity. And so at the be beginning when I first started doing this, I started going I'm like, and they shut the doors." And within like 5 minutes, I knew I was like, "I got to get out of here." I was like, "Don't worry. I'm going to pretend to go to the bathroom and just, you know, never go back." And I was like, "So I stand where's the restroom?" Like it's right in the room. Like oh no. And what I did, which I wouldn't do today, is I sat down and I wasted an hour and a half of my time instead of just being the unreasonable man. Like I'm now going to say like what would Daniel E do? He would get he would get our avoid the dinner in the first place. Wait, wait, let Yeah, let's get into now. What do you mean? The obsession with morning rituals is stupid. So, how do you manage your energy then? it's a really bad idea by the way. So don't don't try this. But I I I sort of learned that you can you can like daisy chain sleep together by doing like these So the basic gist is you're supposed to be able to last like on four hours of sleep and and I was like, "Oh, this is great." So, I did that and actually the interesting side part is it worked for about 3 weeks. Um, and then I missed one of these I wish I was like that. Like if I can have a superpower, I always say like I like to fly. The first thing I want to fly like Superman. If I can't do that, I just want sustained high energy levels 24/7. I cuz I need a ton of sleep. And I felt bad about this because the same exact reason you're describing it's like people's like no you gotta get up at 4:30 or you gotta sleep less or sleep faster would say you gotta sleep faster No, it really uh isn't. And and so I mean, look, you you just got to find that thing, right? But but when you realize that is so so if you start with that as the the basic thing um like all the things you and I have been talking about for this time now um you know the reality is it's like it's about knowing yourself which is really hard and you get to know more and it's about building a system that works for you. Yeah. Uh I you know there's there's actually something. So uh I text a mutual friend of ours, Patrick Ashanosy, and I was like I'm talking to Daniel and Patrick I think asked the best questions in the world and so obviously I need to like use like phone a friend that one lifeline phone a friend. Um and he's a good mirror too because like he it's almost like a therapy session like he'll be very quiet doesn't like tension on himself and yet he'll like hit you with a question like I didn't even think about that. Um, and he has this great way to describe you because my guess is that like like not even guess. I'm pretty I think you're obsessive like learning and understanding the world around you and like that drives like a huge part of what you're doing and this exploration and you can build companies around the stuff you're interested in and that's kind of like this compounding learning machine. Y Daniel has the ability to apply what he learns the fastest at the highest level. Mhm. Yeah. Yeah. "Yeah, So I was like, "Oh, you must be like "No, I never even thought about it until 2018." Then you said the funniest thing. You go, "How did you learn about He goes, "I started listen to Patrick's podcast and then I'd hear an idea like that's a good idea. I would try that. Oh, I don't like that idea." And then I start reading books and then you're just literally Yeah. Mh. And I think if I thought of anybody else I know that personifies that, it's like you. It's like I'm not just like listening to this podcast for shits and giggles. Yeah. I'm not reading this book. Even if you find it enjoyable. Yeah. Like I'm looking to like apply this. Well, I I I I think it's back to that like um Yeah. of course you did I love Sim City. this is what I would say about entrepreneurs is like it's the best job in the world. I don't understand the people that give it up rule like uh I hate even saying this because like rule number two in the center family, right, is what I teach my kids is mind your own business. So it's like I don't I think you're very similar. It's like I don't have any suggestions on how you should live your life. Like if we're friends, we can talk and go back and forth, but like I just mind my own business. Yeah. I just I I don't have any other way. Like I meet so many entrepreneurs and um they're like I sold my company. I'm like sorry to hear that. I'm like why would you get out of the game and then they sell their company and they go be a VC. I'm like oh my god uh one of my favorite um quotes from Maximus from the history of entrepreneurship comes from Henry Ford where he's like money comes naturally as a result of service. And the crazy thing about Henry Ford is by 1919 he owned 100% because he bought out his investors of one of the most valuable companies in the world. And he didn't do it to start a company. He had one idea. I've read 10 books on this guy and people knew him forever. He's like one idea, it's kind of weird that we're putting together cars. They're really expensive. He was obsessed with machinery and essentially outsourcing human labor to machines. Started on the farm, right? I want to build a car for the everyman. You said something very in the early days of Spotify. He's like, I have this goal of, you know, this celestial jukebox or whatever the case is. And you said at the very, I don't know how I'm going to do it. He said the same thing, but I learned how to do it. He's like, "Oh, well, And as a result, money came naturally as a result of service. What what did you say earlier too? You're like I forgot how to you how you phrased it but in my mind when I interpret what you said it's this idea of not being a go-getter but being a go-giver. You say something like the more problems you solve Well, so the these are two different ideas but but sort of closely related. So, uh it was actually my co-founder who sort of said the value of a company is the sum of all problems solved. And if you really think about it, it is exactly what it is. Um so like I tell this to the team because when we face very difficult problems, uh it is great because again if we solve these problems we will create a lot of value. Yeah. Yeah. Yeah. Exactly. There's this guy named Henry Kaiser who was as famous in his day as maybe like an Elon is today. And he built a 100 companies, one of them still exists, Kaiser Perente. He built the Hoover Dam. He built the Liberty ships in World War II. And he has this great maxim that like people would come to him and they'd be all depressed and he'd be excited. And they're like, "What the hell's going on here, uh, Henry?" And he goes, "Pros are just opportunities and workloads, This is a great way to think about it's like if I can solve this problem for other people, I make other people's lives better. I make the company more valuable." And like and you also have to feel good about what you're creating into the world I read something Jeff Bezos said that changed my perspective on the importance of high quality sleep he said that he makes sure he gets 8 hours of sleep a night and as a result his mood, his energy and his decisionmaking is improved. His point was that you get paid to make high quality decisions and you can't do that if you're sleeping terribly. And the product that has made the biggest impact on my quality of sleep for years is eight. I'm lucky enough to be friends with the founder of eight, Matteo, and we live in the same city. A few months after I started using eightleep, I randomly ran into Matteo at a restaurant and I was with some friends. So, I go over and say, "Hi." When I got back to my table, my friend asked me, "Who was I talking to?" And I said, "That's Matteo, the founder of Eight." And my friend replied, "He looks like he gets good sleep." Matteo is living and breathing his product. I had never had the ability to change the temperature of my bed before I had an eight. I had no idea how much that would improve the quality of my sleep. I keep my eight ice cold. It's cold before I get into bed. So, I fall asleep faster and wake up less during the night. That feature alone is worth 10 times the price. There are very few no-brainer investments in life and I believe eight is one of them. That is why elite founders like Mark Zuckerberg and Elon Musk have all said publicly that they use eight. I would recommend getting the pod 5 which is the newest generation of their signature product. It is a smart mattress cover that you place on top of your existing mattress and it is next level sleep tech. It automatically regulates your body temperature throughout the night independently for each side of the bed. The result is you get up to a full hour of additional quality sleep per night. Make the no-brainer investment in your sleep by going to eight.com/enra and use the code senra to get $350 off. You can try it for 30 days at home and return it if you don't like it, but I'm confident you will love it. I will never let anyone take my eightle from me. Make sure you get yours at eight.comra. You said something in the early days of Spotify was very fascinating. you wanted to build like an enduring and impactful company that did something that no one else did, right? But you said I like technology for technologies sake. Um I I like the process of science. I like the process of discovery. I like the process of understanding the how things work. Um you know I've been wired this way all all my life. I've been pulling apart computers. I've been trying to understand why a semiconductor works the way it works. All these things. Um, and I'm intrigued about that. Just this this thing about understanding everything, understanding life, understand where we come from, understanding all these different things. Uh, but I'm equally interested in solving problems. And when when you're curious about both of those two angles, you try you you can end up finding these sort of um sort of um connection points where those two things meet where it's obvious that there is something over there um that no one's really kind of applied in this way before and maybe there's not one idea but two ideas over there. It's quite interesting. Um and and I think you have to love technology in order to go to the depth of understanding what's possible and and because it's often times like the greatest ideas is truly innately understanding something and truly innately breaking constraints around that something um by understanding the rules and knowing when when you can Yeah. And so like what are the greatest entrepreneurs really? Well, the greatest founders are the people that kind of have this one idea like what the they can almost internalize the consumer, right? Like what is someone willing? What what do they need? even if they can't articulate it themselves. And then have this entire field of amazing, brilliant engineers and scientists and mathematicians and all these groups of people that are doing various things and then sort of figure out the intersection and then you actually have to make it viable too which is you have to have some sort of business model because if you don't have that eventually this thing won't be sustainable. So, you know, it it's sort of the trifecta of those three things. And that makes it even more interesting because now we're talking about uh you know, uh a really complex equation trying to get these things together with multiple unknowns and you're trying to configure these things by locking down constraints on one side and then you're trying another side. And the amazing thing about early stage entrepreneurship is uh you know we we talked about this Google example of trying to different colors. can't do that early on. That is the amazing thing. Every decision you make is life or death. And that makes sort of the stakes even higher because you may literally try one thing and then you run out of money. And so you got to make sure that is the right thing. Um and um it's just such a fascinating process, but it comes back. It's a process of creativity. It's a process of trying things out. And I'm more and more enamored and more and more um in love with this idea that um creativity itself uh is this really really powerful thing. may be the thing that's makes us unique as humans relative to everything else that exists in this world and kind of going deeper and deeper into creativity um itself and um and it doesn't conform and it doesn't scale and it doesn't behave in any of these other things. And then you have this other side which is all about scale which is all about conforming and and sort of navigating that sort of um dynamism between these two things and polarities between these two things is is you know very few people that I think uh can do and is really really well class at doing it. patient. Like they have this this what looks like a paradox where like they want … done now. I love Jeff Basil says about this step by step ferociously, you know, that's the I'm willing to to plan, you know, to to take two decades or three decades to solve the problem that I'm trying to go after. Maybe in some cases stuff that he's working on might even outlive his his lifetime, but it doesn't mean I'm like dillydallying on a day-to-day basis. I heard you say something one time, you're like, I I promise you I don't think I'm the smartest. I don't think I'm the most talented. If I have one superpower is like I just have super like I have super patience. and I got to to see this too we did. And and then I didn't know it was like No, it's uh the company's eight years old and we barely began. I like what you just said like innovation and creativity is actually a combination of things that occurred before that we're combining. Right. And um when when you mentioned that I thought of like you know James Dyson is one of my entrepreneur heroes and what I love about one of the hidden things that people don't know is he wrote a book called the history of great inventions. Yeah. 100% But you have this great quote that I know is important to you and it says quality is never an accident. It is always a result of intelligent effort. We haven't talked about quality at all. Even though Like we can't we have to talk about quality. So like do you want to like just pick up where that quote leaves off? and Sam talks about he's like I didn't really do investing in anything but Walmart right and it's like he wasn't waking up saying I need to diversify my portfolio I need to worry about capital allocation he's just like I believe in what I'm doing I'm going to keep doing it I'm going to throw all my money in there a capital allocator. He's not building a product, but he's making capital allocation decisions like, "Do I need to sell this stock, put into another one? I'm weighing my opportunity costs." And he was haunted almost And Michael Dell's like, "You have to understand like 1987 for me to like yell out to my dad." He's like, "What do you want to do for a living?" He's like, "I want to compete with IBM. I'm in I'm a 19-year-old in my dorm room with $1,000. Like, what kind of grandio ambition do you have?" why is this so crazy? And I started it's like it was the most valuable company in the world by market cap at the time. It was the first company to go over hundred billion dollars in market cap, right? And this little 19-year-old kid's like, "No, I think I can like have a go have a go at them." But Nick Sleep talks about he came into this firm and he's reading their their how they talk about their investments and like we made a massive mistake. That same year they sold Walmart. They had Walmart in the 1970s. and then he I think the he bought the stock at like 62 cents or something, And he he had like a 2x or 4x game. He's like Yeah. So it's that's why I was like, "Oh, the best financial decisions are not financial decisions at all. you're doing it for another reason, which is exactly what you said. It's like all Sam had to do was just keep doing Walmart is exactly what he did. I remember um I obviously live in Miami uh on a friend's boat in uh the marina there and there's like the boat like bigger than anything else around there. It's like and you can Google like who owns it. It was like it was Sam Walton's brother's daughter. nobody, right? And so the the competition for your time uh was there was none. So you could probably sit for 6 hours or 8 hours, etc. But today it's much harder. Um because there's many other things. There's people like myself and other people and you're like, "Oh, wait a minute. maybe this is a good idea to meet this person or there's a uh you know um a business opportunity that shows up and maybe people are asking look maybe you should invest and maybe you're tempted about it even but it's this is the thing that happens all the time and this is how greatness gets evaporated is you lose focus that's a great line greatness gets evaporated the a lot of the stuff like when I talk on the podcast or everything I say on social media is like reminders to myself because I just read reread past highlights cuz like we forget that forget and so I need a reminder and I just came across one. It's just like uh I've had them presented to me in a random order. So it's like I never know what I'm going to read that day and it said uh it was Buffett. It's like the difference between successful people and and really successful people is really successful people say no to everything. And this is exactly the constant thing where like I do have a question for you. Um one going back to that it's like I can't even explain why I did what I did because like I had close to no traction for five and a half years. Yeah. That I cannot believe that is like what I'm most proud of is not like trying to make something that's great, which I think is a selfish thing for us is like yes, when you release it to the world, you release Spotify, you do all these things. It's an act of service to other people, but you're also doing it because like you it you have to it has to come out. There is no line I feel between like your work and your life. Like they're one and the same. you know I just got back from a crazy trip that people would love to go on and like I just felt guilty for not for like taking time Yeah. Do you have anything like that? Yeah. So, you mean energy is like you just let that guide you? It's like, hey, if I need a break right now, if I need to go for a walk or if I need to go spend time with my wife and kids or like Yeah. 100%. Um, and and I try to uh feel that. I feel like so much of our our um life just rips us apart from this thing and tries to get us on a schedule per se. Um and it's not like I don't have a schedule. Of course I do have one and um we actually slept a lot uh less on the summers and we slept a lot more in the winters I just circled it. Perfect timing. We're No, we're in perfect alignment. Go ahead. Okay, I'll read it. It's in life. The challenge is not so much to figure out how best to play the game. The challenge is to figure out what game you're playing. Do you have more or less negative selft talk today than you did 20 years ago? I like many others don't have any idea obviously what what will happen but I think they're they're really important so I've always been a searcher and I think that naturally sort of like led me to sort of also be a searcher about myself too um and and trying to find sort of who I am but the older I've gotten and the more and more things have started clicking about myself and the more unapologetic I am about Yeah. Because like you know not only do you stand out quite a lot um as an entrepreneur um and my interests were widely different than my social circuit growing up and all these things but the second thing is I'm an introvert. Um so um you know that doesn't help. Um so most people like being around a lot of people and they get energy from it. I didn't. So that obviously naturally um gets you to question yourself and you know against um many others as an entrepreneur. I'm not the most eloquent person. I'm not the smartest. Well, I I had to work on it. That's like the hard thing. I've really really Yeah. 20 and 21 because me I I was I was not great. Uh I was quite terrible. Um and and so I've just learned that it's a superpower. Uh, and something I have to work on is getting my message across to other people to believe what I'm believing and see what I'm seeing in order to get them to want to come and join uh, whatever thing we we're trying to will into this world. I have two more questions uh, that I'm personally curious about. One is going to be a very weird question, but the first one is do you feel different? Okay. So, like most of the people watching this or listening to this like so few people are going to be born in the projects in a tiny little we didn't even we'll have to do like this every year if you're fine with it. Uh because like the idea that you even like come from this tiny little island which I was like uh you know uh like got to visit and then you like competing with the biggest companies in the world and you win. It's just doesn't like we we didn't even get there. But like you grow up, you have a great mom, you know, single family, not a lot of money, but and then now what I'm curious about is like your lived experience is so there's so few people alive that can actually empathize with that as because they also had it. So I'm very curious, do you feel different? Um, Yeah. but it's undeniable fact. Like, do you feel different? Impact to happiness. this is what so I think I text this to you um but one one of the roles you play and I'm very grateful that you allowed us to like record this conversation because essentially what I text you is like you seem to have like no self-imposed ceiling on what you can learn or achieve and that spending time with you then transfers that belief to other people and so like every single time you know obviously like I take notes of like what I learned from the conversation we have after the fact and I interpret it it's like obviously not verbatim I'm saying like what did I just learn from Daniel, what does it apply to me? He's like, oh, you have all these. So, you think you don't I thought like I was ambitious and I like I didn't even realize till you kind of pulled the scales off my eyes. Like you have this like limiting belief that you have no limits. There is no limits in life. And so like where uh two brothers um are fighting in this war. One of the brothers was pulled into the war that did not want to be there and he made the sacrifice because it was for the good of his family. to fight in in the first place and his brother survived, Well, well, thank you so much and it's such a huge honor to be your first guest in this series. Thank you so much.

センラ#147

もちろん。ありがとう。

EN

Um but I I I love this criticism because it's like oh you just you got to find a different show or you got to find a different thing cuz like entrepreneurs don't want to be told what to do. I've never met an entrepreneur. It's like give me a list. It's a it's a profession for people that don't don't take direction very well. Exactly. You have an insane high tolerance for crazy people. and I just finished rereading Jim Simons, founder of Renaance Technologies, uh really creator of a magic money machine is really about the guy. it doesn't matter. He's like if there's a single good idea in your pile of force manure, like he'll find it. Like he will go through You know you're built usually you have a lot of variance in the beginning and then they get more successful and they kind of they make them corporations make the mistake of like no we need like to out of there. You embrace that. You you the way you put it to me when we were talking about this is like Y Yeah. Yeah. Yeah. Yeah. Um yeah, I I I actually think LLMs and and the latest advancement in AI kind of have have created an excellent framing on this. Um and and sort of to talk about the sort of high temperature notion. So in LLMs you can basically tune up the temperature and if you tune up the temperature um you know it it basically start hallucinating. So um you know the bad thing with the hallucination of course is you have no idea what's true or not. But there is spurs of vocational brilliance that comes out of there and the truly new ideas that come out of there. So the criticism of the current generation LMS is they're not very creative and that's ultimately because we've kind of turned down the temperature on them and we've safety trained them to the point where we keep them within the guardrails. So there is a way when you train these things uh to be highly creative but batch it crazy and that's just turning up the temperature. I think it's the same thing. Filmmakers like athletes 100%. And so so this point then is that um what I truly believe the very best musicians do um and the most creative people do is they are not afraid of throwing out ideas even terrible ones and it's in even the most terrible one there may be a nugget. Uh you and I we talked about this over breakfast where um you know there was a person who sort of gave some bad advice to you. Um but sometimes even you know the the the insight be behind the advice sort of the question behind the question can lead to some really interesting things. And so um what I've come to do realize is most people want conformity uh and they value sort of a reliable consistency of you know uh giving x amount of impact per seconds or minute or you know uh x uh truthfulness um you know over x percent they have some sort of heruristics for what is valuable person uh from a business context or what whatever sort of context you're judging it on but certainly in a business con concept this conformity you want to sort of put people about this person is good and they're always good um but you know what I'm more interested in these days is I'm interested in this idea I've never heard about before um and um I find it with with you know some people um you know that um even in an hours's long conversation um with the best people in the world where I've learned the most it may be 55 minutes of that conversation that honestly was you know completely worthless not that interesting for me uh but then there's a a spur-ofthe- moment 2 three minutes of brilliance which I never heard before which will deeply and profoundly impact my life those are my people that's what I'm interested in and I've come to learn that uh most people don't like to be around those But I love it. Um, and I think it's, uh, you know, such a rewarding and interesting thing. And I've I've, um, I'm looking forward to spending more time with those people in the coming decade. Um, and it's it's sort of one of those things that I've I've sort of want to do more of um, and learn more from. the any new idea. No, no, no, no, no. Like, no, we're not doing that. That's too risky. Like, you can't build a car. Like, we're a tiny little, you know, island. And he goes, "Daniel Duck gives me the same exact advice where he will say something, I will say no." And he goes, "But did you even try?" And I go, and then he goes, "It's related to his ability if you actually analyze his willingness to go into all these different industries where he doesn't know anything about the industry." Yeah. Yeah. I'm not "This sucks. I don't I remember one time they like it was in a private room Oh no. Yeah. Yeah. I I would say uh you know I'm not proud proud of her sneaking out um sometimes on that. But but look I mean at at at at the end of the day um I I think that that's less about sort of being um protecting my time um and more sort of about protecting um unique and novel ideas and how rare they are. Um, and and and and by the way, we'll we'll hopefully get into that, but I I uh I think less about sort of a a lot of entrepreneurs seem to be um obsessed about time. I'm I'm really not. I'm I'm I'm more obsessed about energy management. Well, I I mean, you know, you you constantly hear this thing about all these uh you know, you're supposed to wake up at 4:00 a.m. in the morning. You're supposed to do all these things, etc. It's like first and foremost there's no rule. Like um I know a lot of successful people as I'm sure you do too. It's like some of them wake up at, you know, noon, some of them wake up at 4:00 a.m. It's like you can do a lot of different things. Yeah. But the other thing is about sort of you're supposed to pack every like uh you're supposed to have meetings every 15 minutes and like a 15-minute increments is better than the 30 minute increments. So on and so forth. Look, it might work for you. Um, and and for some people it might be like the absolute best thing. Um, I I've become more obsessed about sort of managing my energy. Um, because like if you have time but you have no energy, you're not going to accomplish anything anyway. Well, it's about finding out um what gives you energy, right, to begin with uh and what drains energy. And um it's about finding out which time during the day um you're most productive. Um it is again innately about understanding yourself. Um and what the whole world tries to do is get you to conform to their schedule. Oh, we have an 8 a.m. morning meeting because that's when you get into the office or you're supposed to do this and that and all these other things again in a big corporations. And it's about conformity to like the average or to to an okay standard instead of going for excellence. and what truly truly is unique and I think the truly truly unique thing is you got to just figure out what works for you and you got to do more of that and that's um more about energy management I believe and it's so much more about like even before this thing I think both you and I we went and worked out right you know that that gives me energy it's what's going to sustain the rest of my day I used to not do workouts at all because I thought I don't have time there's no productivity I used to go for the worst um productivity thing I did was I was at one point doing these 15inute naps. I don't know if you've heard about this exercise. No, Oh, it's like polyphasic. Yeah. Okay. uh 15minute increments and holy … I was like completely suicidal for like weeks afterwards. It was like not a great thing at all. But the point being is um you know it's about sort of finding that energy management uh for yourself. I I think certainly there's common wisdom around sort of what an average good sleep should look like, etc. But the reality is there are some people that will work on 6 hours of sleep and they'll do just fine and may even be more productive that way. and then I'm reading James James Dyson's first autobiography and you know guy made one of the most successful career uh companies in all of all time. He's still doing it at 76 years old and he goes I need a hell of a lot of sleep 10 hours a night or my entire next day is ruined. I'm like, "Wait a minute. This guy built he's a single shareholder of a multi multi multi-billion dollar company, built some of the best products in the world, and he's sleeping 10 hours a day. There are no you just said there are no rules." What what's giving I know hanging out with crazy people gives you energy right? for for um Exactly. but he goes uh out of everyone I know And this was actually related to a conversation that we had at your house which is fascinating. Um because again I know you don't like public agilation. I'm still going to do it because I think it's fascinating where it's like everybody focuses on Spotify which is marvelous achievement that very few people on the planet are capable have been able to experience and yet they like also because it's not really talked about. like all this other success that you're having outside of this too because you have this like you're very curious about things and now you have a network and knowledge and resources that you can actually impact and try to make the world a better place and you're not going after easy … by any means which I also admire about you goes back to the impact over happiness thing. And so we're talking about this and I'm like were you because usually true interest is revealed early. So if we go and look at your life story just like people are like oh what hobbies do you have? I'm like I like to read. And like what else? I'm like, I like to read." That's it. And it's like I was like that when I was five. I didn't I wasn't like at 5 years old. What's a good hobby for my future self-development? It's like, "No, I just like reading. I like books better than people in general." Um, and so you see that in your early life, like you're starting companies and you didn't even know it was a company. It's just like trying to do something. like you must have been interested in like investing forever." And you're like, taught yourself. You weren't interested at all and now you're essentially world class at it in a very short amount of time and this is just the face again. You just did the same face. But like explain how like you think about this where it's like I always say learning is not memorizing information. Learning is changing your behavior. Yeah. sort of these two concepts we talked about. Um my whole journey is one of selfmastery and and finding out uh how I can become the best version of myself. Um and meanwhile what gives me energy is solving problems. Um you know and and as you say um I think this is revealed early. Uh like I loved I didn't know it was companies but I loved like sorting out problems for other people. I've been doing my entire life whether it's relationship advice whether it's all these other things. And this is why I think these conversations are important to have because like you are the personality type that I've read about. It's just like now instead of reading about you when you're 80 or dead, you're like in the middle of it. So it's very fascinating to me because I'm like trying to balance like my understanding of this through reading with like an actual person where it's just like most of the people they're not like I'm starting a company for company's sake. They're just like what you said. I like solving problems. That that's it. That's that's all. Like so if you look at like the video games I actually think what kind of video games you like is a a pretty good revealer of your things too. like I wasn't um playing any kind of first person shooter games or anything that some of it but not much. Most of what I was playing was uh strategy games um you know civilization business strategy game I played every tycoon game of how to run businesses uh better in you know so those were sort of my favorite games um you know growing up and Sim City was amazing. Uh But sometimes like They're like what? this is the best game in the world. It's never ending. It's not like sports where like you you can get better with time. You can solve problems. You can build your own world. If you think about what we were doing in the computer with Sim City, it's like oh I'll put a highway there. That's like I'm I'm the we're world builders. You get to control like who's around you, what your what like what are the rules in the world that happens, what's the outcome of the people in the world. Yeah. And you get to make and hopefully you're doing it for like benevolent and good reasons where I do think like And he's just like, Yep. how can I make a car cheaper?" Sure as hell can't put in by hand. So, we've got to learn how to massproduce something we don't know how to do yet. And that took him, you know, decade and a half of failure or whatever. And then what happens is didn't start the company to make money, but he made millions of people's lives better. He changed the geography of, you know, the world for God's sake. That that's 100% how I think about it. And I think this is the beauty of capitalism, right? Um because ultimately uh at the end there has to be someone willing to pay for what you're doing and the the reason for them to pay is obviously you're solving a problem for them and the better you're solving that problem or the bigger the problem is that you're solving for people the more valuable it becomes. the more comes back to you. Was that the I keep saying you think like basos. So there's a great line uh same thing where um he says I'm read reading his shareholder letters for the fourth time and it's like these are so good and so clear and concise. I should read them every year. And I was like I feel like I just read them and I looked it up. I haven't read them since the end of 2022. But there's all these stories in Bezos's early career where people in Amazon would come to him with a huge problem. They thought maybe they get fired and they he got excited. Cuz he's like, "Oh, great. Like we had a problem we didn't even know. If we solve this, our company gets even more valuable." right? 100%. But I think it comes from from solving problems and and um and and and and so yeah I mean like I get excited today you you sort of asked like about the other stuff that I get focused on. It's I don't focus so much about the solution. I focus on the problem. I try to find really interesting problems that um and and figuring out even if there's like a five or 10% chance of solving that problem and I know that would be huge for humanity or society if we figure it out then it's amazing like that gets me fired up and and the intricacies of solving that problem because it's often times very very complex because it's not like other people don't know that this problem exists. Uh there's probably even a lot of people that would agree that if we could figure it out, that would be really valuable. Um but um you know, I I find this all the time and and you said it yourself. It's like sometimes they're really small, these problems. Sometimes they're gigantic and and sort of earthshatteringly different. Um it's everything around, you know, life extension to um you know, um just walking into a store um and you see things you don't like in the store. Well, those are problems. Uh if you could do those things better, you could probably build a business. And and so um the the biggest thing, however, is that people have this misconception about what what um innovation is and they somehow think that they got to try to figure out something entirely new. But the history of the world is we build on other people's ideas. Um so an innovation is actually taking two or more things that were already wellknown and putting it together in a new way. It's really what it is. And so for me the most interesting thing it's like laying a puzzle or anything else is like I get to sit around and um because of the meeting so many billion people I get to listen to problems uh all all around me all the time and I try to um distill and figure out okay well this person said this thing but what what if you actually articulate the problem like this instead uh okay well what does that mean and what does that unlock and and that for me is just um It's so much fun and I couldn't imagine you know not spending every single day doing this and you know we we we started this journey by telling my story that I didn't have to work and that's why I started Spotify because I love music and and I wanted to figure out a way where consumers got what they wanted and creators were able to get paid by doing what they love to do. Um and that's really the genesis of the story. Um but but even today you know I'm thinking about this and I said if even if you remove all the money even from the beginning uh even in the middle and even now uh there's no way I wouldn't do this uh and spend mo much of my awaken time thinking about this stuff um just sort of like for me this is impact and this is what leads to happiness uh in my life story It's remarkable also like when I'm listening to this series that was uh created in 2021, how much you guys are talking about AI and how early you were and you understood the impact which is like you kind of saw clearly like where we're going. Uh but you said something that I didn't actually understand because the way I think about technology is like technology is just a better way to do something, right? And you're like at Spotify though, like at the very beginning it's like I think you nailed it. You're like the decisions that were made have to do with the DNA of the founder because we're the only ones there. Yeah. What does that mean? Yeah. to break them. I think most of us you can't even describe why you're doing what you're doing at the time. And what I mean by that is like you you hinted on this earlier. It's like it's so easy to kill new ideas, right? The arrow on the side of no, we can't do this. It's it's amazing to me how many times this comes up in all these biographies where it's just like this a skill you have to learn and a lot of it is like being comfortable with the the the messiness of the creative product process. But it's also entrepreneurs by definition impatient, Yeah. Yeah. Um, I think Neco is like an example of this. I met your co-founder on it and I was like, "Oh, like this is cool." Like who made the machines? It's just like Yeah. I don't know if stealth is the right word, but from the idea to the first time the customer happened, it was what, like six years or something or four years? Yeah. And it's like, okay, that's an insane level. That's an understanding like we're t tackling one something that's Yeah. Yeah. And he it's such a like it's not it's kind of a bland read, right? God bless his heart. But like it's just him going through like little Wikipedia pages or like my his version of like Wikipedia pages about like what this inventor did, how he did it, and what the result was. And then you see him take these ideas from like 1700 or whatever. And I was like, "Oh, I'll just take like that little piece out here and I'll combine it with this piece." And then what's what's the new technology today that enables me to solve this problem that didn't exist a few years ago? So you have this patience, right? You have this desire to solve problems. It's almost like it sounded like to me and maybe you could disagree with me like you're sounding like you see a giant puzzle. That you're trying to figure out now. You have uh like you can you have more resources you can be patient like you couldn't have done neco 20 when you were 23. Right. Yeah. like Spotify is the high like if you compare your competitors like it's just in a class by itself. So it's obviously very important to you. Well well there there's so many strands of quality, right? Um um it it there's both um sort of the distinction of taste whether taste is subjective or objective. You can go so many ways with this question, but um the way I think about quality um is um I I think so much of your early life um certainly in my case was the formulation of just trying to go for more. And the further I've gotten uh I've realized um and and it's about everything, right? You mass more stuff. uh you mess uh you try to do um you know more things at the same time. You you try to do all of these things um at the same time. And the further you go, you realize that um it it it really is about sort of ultimately this very simplistic tribe thing, less is more. And and the older I get, I feel it more and more. Um you know, we talked about it with friends. Um, I think most people uh start out thinking having more friends is better, but I think more people are happier with fewer but better friends than many friends. Um, and and so I think quality is ultimately this sort of notion around um focusing um distilling uh getting to the essence. Uh we we can even talk about like quality in communication is often trimming things down and saying less things, right? Um why is it for instance that when we're talking about very hard things, most people's instant reaction is just to try to add more complexity to the issue instead of just simplifying it. They're just trying to um be courageous and just trying to say the thing right out loud. the older I get, the more my instinct is towards turning towards that. And I'm reminded even if we go back to investing because like part of why I sort of liked investing has nothing to do with money. It started with uh honestly this fact that all of a sudden I had more money than I knew what to do with and I sort of didn't want to just hand it off to a bank and and uh without understanding anything about it. But what sort of got me deeper curious about it is uh I realized that investing is is actually more about um learning about your temperament than it is about the specific action that you're doing. Your temperament actually it's it's more about being in line with your temperament than than not or which game you're picking needs to be suited to you and your circumstances and how you want to play this than anything else. And so again we come back to philosophy. Um and so uh one of the concepts um uh is obviously around um that Mer talks about coming back to Mer reference again is it's diversification right and and he calls it somewhat simplified diversification because the common wisdom of course is in theory diversification is is the best thing you can do but the truly greatest people um financially if that's the only yard stick you use typically do completely the opposite of that which is they have often times only one asset maybe they'll have two or three but they certainly don't have more than that and they just go for that there's a realization you have right cuz like I read something you read a line and you're like okay let me filter that through like how I would say it so I I do this all the time where like I'll take notes on all the books that I read and then I'll reread them I'll just jot it down it's like what's occurring there can I put it into one sentence and one thing I stumbled upon about this was that sometimes the uh Nick Sleep has this great quote where he's like the best investors are not investors at all. They're entrepreneurs never sold. And me and you have talked about this, the fact that there's a lot of people that have like sold way too early and they're like lauded. And it's like what if you just didn't do that everything else you did like you if you just didn't sell. Uh the so Nick Sleep talks about this is like and in other books it's like if Sam Walton didn't give away the stock in Walmart to his kids before it appreciated you know you have one of the largest fortunes by a single person ever for the ownership the the concentration of ownership in Walmart and he's just like I doing because I love to do it and spending time doing anything else would be an absolute distraction. And Nick Sleeve talks about this because he's by this idea. If you look at financial history, it's like he talked about a firm, a financial firm one day where they're like, "Okay, uh, we owned IBM in the 1950s." And I didn't know till I read Michael Dell's autobiography, right? Because IBM was it's like they're the most powerful and wealthiest company in the world when me and you were born. Okay. I went n like We owned IBM in the 1950s and we sold and they're having this conversation in the 1970s and the leadership of the financial firm is like how do we avoid not doing this? That one they they said if we just held that it would have uh the gain would have been more than all the assets we have in our management. like we can't do this. So they made the same mistake. And Buffett obviously greatest investor of all time. He met Walt Disney. He went and talked to Walt Disney in like the 60s right? I sold this thing. Right. Right. Yeah. Yeah. It's crazy. But but but I think you're on to something important um which is this notion around just um innately focusing um and and solving problems day by day builds quality, right? Um and and and so uh quality for me is is less. Quality for me is uh focus. Quality for me is improving day by day. Um all of these things build quality and quality is rare. Um, quality in people is rare, quality in ideas is rare, and we tend to make these things binary. Um, and u, we talked about it with people. Like I'd rather have that person that has one good idea in um, in an entire hour and the rest is crap than someone who has, you know, 10 decent ideas, but nothing is amazing. So that sort of differential equation between the 1% versus the rest is is so important and it's so important to understand and I think it's it's we again take it literally uh and we know about it because we can explain it in hindsight but we don't know when it's happening. So what is that qualitative process? What defines quality as it's happening before you can see it objectively from the outside. Those things are interesting and um I'm more and more drawn towards that um it is um for me at least very much looking at the people um in it um and looking at how they build judgment over time, the sort of feedback loop they create, the curiosity that they have about this and the obsession they have about trying to achieve the impossible. And for me, the impossible is something that's perfect. It's never going to exist. The whole universe is this thing where the only thing we've learned, we keep debating all these things about the universe, but the only thing we know is it's not static. It moves. It cannot by definition be like this one thing. It's just constantly expanding or contrasting or it's moving. It's it's um so so perfection just doesn't exist. But the aspiration towards perfection uh is a remarkable thing. I mean, I love Japan for this reason, right? like you you find these amazing individuals that literally spend their entire life. I was um in Japan maybe 10 days ago or something and I I I was in one of these temples u with a tea master who literally all he's done uh for the past uh I've asked him for the past 34 years is perfecting how to make tea. That's it. Nothing else. Uh and yes, the tea is amazing, but it's not just that. It's just seeing that obsession about quality, seeing that obsession about being not even 1% but like.1% or point.1% in something. And I think feel like you you you sort of asked about AI and all these things and and we can talk about art too but like uh for me like that is going to be even rarer like average is going to be possible to do even better than average is going to be possible to do with AI. But but that sort of thing about this guy doing this for 30 years just becoming the very very best about what they do or even what I find incredibly inspiring about you is just the relentlessness every single day towards the long term. It's it's like as you say, it's the paradox about the long-term um um mindedness uh but the obsession on the daily basis u and against conventional odds against all these other things because I I I would imagine I don't know but I would imagine like when you started uh founders probably not many people knew who you were. Nobody, Yeah. Mhm. And now I look back like there's no way I would do that today. But somehow that person Yeah. who I now greatly appreciate a lot that he did. I feels like a different person. Yeah. Yeah. But I just cannot believe that I did that. And I'm just like that's the thing I'm most more mo most proud of than anything else. Just like I had to do this. I was willing to like drive Uber if I had to 10 bar. Do literally whatever. I was like just I give me enough time. I'll figure it out now. I didn't think it was going to take half a decade to figure out. You have a ton of stories with Spotify with that. Yeah. The issue that I'm having now and in general is that I feel a lot of pressure because like I'm trying to change not just my life but like literally the trajectory of like my entire family and I feel very guilty when I don't work to the point where like out and off and not working and I feel like this is like almost like a compulsion like I don't have control over it. Sure. Um I do feel the same thing of course. Um but I'm I'm back to sort of time versus energy management and um I don't know about you, but I feel like the greatest ideas I've had comes from the most weird and wonderful places where I expected nothing out of it. So quite often when I do take some time off, I come back with like two or three some entirely new insights that just wouldn't have come if I just kept grinding in that thing by just changing a scenery. Uh being in a different frame of mind, uh pausing, giving um you know it's it's in the creative process, you know, um the greatest artists talk about some of the greatest songs literally take five minutes to write. Which is amazing, right? But some songs are the ones you like work on it. Um you put it in a drawer and six months later totally unbeknownst to you it clicks. You're not even working on that thing. It just sort of like oh that's it. And they go back and they do the song and it's like the greatest song ever. Um there is not one path to greatness. Um there's many. Um, and I feel like the that's that's why I'm so obsessively focused on energy. Yeah. Yeah. Is that what you mean? but but I feel so much of it should be more guided by trying to understand ourselves more um intimately. Right? So, I I don't know if you've you've heard of this, but um going back to sleep, there there's been this kind of thing around um more recently, which I was surprised. One of my my 10-year-old daughter told me about this is around um um that um actually, you know, um she she sort of said like we have this idea that of 8 hours and and she actually mentioned instead that um uh the real notion is um that we kind of did it almost like fasting. um like Ramadan is you know how it is based on the sun sometimes it could be 6 hours sometime it could be 12 hours so it used to be the sleep was actually in two periods uh so you didn't sleep one consecutive thing you sort of had a um 3 4 hours sleep uh and then you know you woke up and then you had another 3 4 hours sleep again and so much of that was based on light um and you know maybe it was driven by other things that were happening in our life too and for Nordic what it actually meant uh going back as as late as the you know 18th century before we started having electric lights and candles and all these things is guided by lights. So we keep thinking it's the static thing but it's actually again driven by the environment around us and so much um of this sort of innate knowledge about listening to ourselves understanding um our um innate personality understanding hunger like I can tell you as someone I've I've gained in periods of my life like um 40 lbs um in my worst negotiations etc. And and one of the problems I have now is that I literally don't know when I'm hungry because I ruined that sort of natural feeling in my body of of understanding when I'm hungry and when I'm not hungry. Um so um you know huge part of losing weight for me over the past few years was just really kind of innately starting to listening to my body again and like starting to figure out what satiation means because for me for instance I don't feel it until 20 minutes after. So like if if if I didn't like sort of eye what I should eat, I would just keep eating way more than I should. Um and so much of me has just been portion sizing of like understanding, okay, well that's probably going to be enough. And it doesn't feel like enough at that moment because I ruined my body, but 20 minutes later I understand it. And so I'm just trying to sort of again convey this sort of thing about understanding who you are, choosing the game you're playing and realizing that there's life is not one game, but it's a thousand games. And there's this brilliant quote um by this guy calledWame Opia that it's another one of those things. Well, I'm probably going to ruin the exact one. So So maybe you can read it. Yeah. And and for me, uh realizing that, um it it's just been eye opening, right? Uh it's another one that's on my wall. Uh because I feel like quite often when I'm talking to people, um and and they're talking and trying to get life advice, they're not playing their game. they're playing someone else's game. Uh they're certainly not playing the game they want to be playing, but they somehow think that life is just one game where actually so much is about choosing the the right game for you. Um and so um yeah, I keep coming back to that like energy management is the same thing. You got to like uh create the environment around you that you want to do. You got to choose your game. Um, and when you do that and you start understanding that, you start becoming superhuman in your ability to get things done. I I was I'm more comfortable with who I am um than I was 20 years ago. I was still very much my whole life I've been a searcher. I've been um you know uh when I was really young in my teens I went to every possible religious meetup you could be uh I went to everything uh I went to Har Krishna centers I went to to um you know um [Music] Jewish centers um you know mosques I went everything and I try to learn as much as possible because I I truly believe not enough people are are like I I've always been surprised urpris why more people aren't interested in where we come from and what the purpose is of life for me those are sort of some of the greatest questions that and so your inner monologue gets less harsh. You're pretty damn eloquent. Listen, I've listened to all your episode or all your interviews and I did this before we were friends and I every time something comes out I was like, "Oh, I got to watch that." You're you're very you're not giving yourself enough credit. Like you are a very clear communicator. like thank you. Um but but it's really a work product. Like I I wish there was more recorded stuff on my myself when I was like and what I mean by that is like as you've grown from, you know, a kid in the projects. Even if you had early success to now being, you know, one of the most successful entrepreneurs on the planet, which I know, don't do the face, I think yes and no. Um, so I I feel different in in the same way a 40-year-old would feel different than a 10-year-old would do. I feel different in um I'm a product of all the experiences of my life and obviously I've been incredibly fortunate to uh I was counting the other day I've been to like 130 countries or something in my life. I've seen so many cultures, so many people. I have friends all over the world. All of that has shaped me into who I am. um I don't feel difference because innately many of the things the drive the long-termness the obsession the um um this sort of willingness on the paradox of winning on the one hand but then also trying to truly find a win-win um and work with people to try to find a win-win which is really important to me um uh has always been there uh and it's always been these things and like you said, you know, you kind of look back at uh yourself a few years back when you started off and saying, "Wow, how did I do this?" Um and and you're amazed at that. I can feel the same way about young Daniel. I can feel myself about the young Daniel that worked every weekend um um you know non-stop 247 sacrificed so many things so many summers so many other things um you know I had a blast doing so but I didn't have a normal upbringing uh just because I was so obsessed about learning so obsessed about making it um and and it put me in the position of where I am today Um, and I actually feel like I owe that guy to keep pushing myself, right? Because there's so many things, there's so many demands of my time, so many things that tells me to to sort of downshift gear uh into an easier gear because life would be a lot more comfortable that way. This is not a comfortable thing. you're a hell of inspiring. One other question for you. Um I'm obsessed with Game of Thrones to an unhealthy degree. Um I rewatch the series all the time. I've read all the books. I read the encyclopedia. I'll read the family histories because I do think like like you can learn a lot from human nature in fiction and and my job and my obsession requires me to 99% of my reading is non-fiction and I don't I want to read more fiction and I I came across something recently because I'm going through Jeff Bezos shareholders again and then I read like what was my interpretation of this in the past and then I came across something that was fascinating. There's a there's a story in the prequels of Game of Thrones He wind up dying in the war that he didn't want to got his remains, buried him and then put him in a grave with only one word on his tombstone and that one word was loyal. So hopefully you don't you 100 years from now when you do have a tombstone, if there was only going to be one word on that tombstone, what would you want it to be? Um I I don't think too much anymore. I used to think a lot about how other people saw me or see me. Um, I don't do that anymore. Um, so I would I would choose more of a self-reflective uh one. Um um and I wish um only one thing um on my tombstone future one. It feels absurd talking about it, but uh would be that um he lived. That's a great one. That's a great way to end it. Daniel, I'm thankful for your time. Thankful for your friendship. You're one of the people I most admire and uh I really appreciate you doing this. Yeah, of course. Wouldn't happen any either way. I hope you enjoyed this episode. Please remember to subscribe wherever you're listening and leave a review. And make sure you listen to my other podcast founders. For almost a decade, I've obsessively read over 400 biographies of history's greatest entrepreneurs searching for ideas that you can use in your work. Most of the guests you hear on this show first found me through Founders.

FAQ

なぜ英語が「自動字幕ベース」なの? 公式の文字起こしは?

このページの英語は、YouTube が生成した automatic captions(ASR=音声認識) を yt-dlp で取得したものです。人手で整えた公式トランスクリプトではありません。

- 動画: https://www.youtube.com/watch?v=qiXH0y2V3_8 - 公式: https://www.davidsenra.com

公式サイトにはエピソード要約・ショーノートはありますが、取得時点では全文の公式文字起こしは前提にしていません。

自動字幕の精度は? どこが壊れやすい?

インタビュー2人で比較的クリアですが、スウェーデン英語・人名(イラン系・日本語・歴史)・哲学・投資用語・早口で崩れます。

| 字幕に出やすい崩れ | おそらく正しい表記 | |---|---| | Dra / Dar / Adara | Dara Khosrowshahi(Uber CEO) | | Daniel E / Daniel A / Duck | Daniel Ek | | Gustaf | Gustav(Gustav Söderström) | | Mike Oitz | Mike Ovitz(CAA) | | Akia Marita | Akio Morita(盛田昭夫) | | Chungju Young / Hyundai | Chung Ju-yung / 鄭周永(現代グループ) | | Hamilton Hamler | Hamilton Helmer(Seven Powers) | | Neco / Neko | Neko(エク関連のハード/製造系スタートアップ文脈。字幕ゆれ) | | Patrick Ashanosy | Patrick O'Shaughnessy | | Nick Sleeve / Sleep | Nick Sleep(Nomad 等の投資家) | | Wame Opia / Kwame | Kwame Appiah(哲学者) | | Renaance / Jim Simons | Renaissance Technologies | | Basos / Basil | Bezos | | Har Krishna | Hare Krishna | | RAMP / HubSpot / eight.com | スポンサー(Ramp / HubSpot / Eight Sleep) |

日本語本文では多くを修正済み。英語欄は「音声の生ログ」に近く、引用の一次ソースは動画を優先してください。

日本語と英語は1対1で完全対応している?

していません。 日本語は読みやすさのためまとめ・整文。英語は字幕切れ目が細かい(話者交代の >> も完全ではない)。話者(センラ/エク)を手がかりに、話題の塊として読むのが正しい使い方です。スポンサー読み上げと番組エンディングの自己プロモは日本語から省略しています。

上部トグルは何のため?

- 英語原文 ON/OFF … まず日本語だけ読みたい人向け(英語は約9.5px) - 英語を少し大きく … 対照精読用(約11px)

デフォルトは「日本語メイン・英語は極小」。

Daniel Ek / エク とは?

Daniel Ek(ダニエル・エク) は Spotify の共同創業者。スウェーデン出身。若いころに会社を売却し、その後音楽ストリーミングの Spotify を長期で育てた。本編時点で Spotify 約19年目の文脈。委任型・協働型のリーダーシップ、クリエイター理解、コーチとしての役割などが語られる。日本語話者ラベルは meta に合わせ エク

David Senra(センラ)とは?

起業家伝記を扱う Founders ポッドキャストで知られるホスト。本番組 David Senra Show の最初のゲスト回として本編を位置づけている(エク側の発言)。本編では Bezos・Jobs・Walton・Ford・Munger 等との対比を多用する。

「幸福よりインパクト」とは?

本編の中心テーゼ。エクが Uber CEO の Dara Khosrowshahi に伝えた助言として語られる——人生は幸福ではなくインパクトについてであり、持続する幸福はインパクトの後を追う(trailing indicator)。ただしインパクトの定義は人によって異なり、普遍の「一つのゲーム」ではない、とも強調される。

Gustav / Alex とは?

- Gustav Söderström: Spotify のプロダクト側を長く担い、本編ではエクがプロダクトレビューを手放すきっかけ(率直なフィードバック)として登場。後に共同CEO体制の文脈でも知られる。 - Alex(Nordström): クリエイター/ビジネス側でエクの役割を引き継ぐ人物として言及。

Martin / 会社の価値=解いた問題の総和

共同創業者 Martin Lorentzon 側のフレーズとして本編で引用。困難な問題ほど解けば価値が大きい、という社内メッセージの核。

有料の批評家(paid critic)/ 鏡

ソニー(盛田昭夫)が製品の欠陥を攻撃する役割の人を雇った逸話。バレリーナの鏡に相当する「音の鏡」。エク周辺では母・妻・グスタフ・友人シャックなどが「真実を返す鏡」として語られる。

ハイテンパーチャーな人

LLM の temperature パラメータの比喩。温度を上げると幻覚も増えるが、真に新しいアイデアの火花も出る。会社が老いるほどエッジを削り「安全」にする誘惑に対し、狂気じみた/ばらつきの大きい人を歓迎する姿勢。

エネルギー管理 vs 時間管理

エクは朝4時起き・15分刻み会議などの時間最適化より、何がエネルギーを与え/奪うかを軸にスケジュールと休息を決める、と語る。ポリフェージック睡眠の失敗談、ダイソンの10時間睡眠など「ルールはない」とも。

Neko / 投資・Prima 周辺

本編ではエクが Spotify 以外でも長期プロジェクト(字幕上 Neco/Neko、約8年で「まだ始まったばかり」)に関わること、2018年ごろから投資・気質の学習を本格化したことが語られる。詳細な法人名・スキームは本編の主題ではなく、字幕ゆれもあるため、一次情報は動画と公開資料を優先。

Seven Powers / Nick Sleep / Kwame Appiah

- Hamilton Helmer『Seven Powers』: 戦略のパワーは「ある」とわかってから語れるが、どう得るかは教えてくれない、という読み。 - Nick Sleep: 「最良の投資家は売らなかった起業家」系の洞察。集中と長期保有の逸話(IBM/Walmart/Disney)と並ぶ。 - Kwame Appiah: 「挑戦はゲームの勝ち方ではなく、どのゲームをプレイしているかを見つけること」——本編で壁に貼ってある格言として紹介。

墓石の一語「he lived」

センラが Game of Thrones 前史の「loyal」一語墓碑を引き、エクに一語を聞いた答え。他者の視線ではなく自己省察として he lived(彼は生きた)

スポンサー読み上げは?

本文では Ramp / HubSpot / Eight Sleep などのスポンサー枠と、番組末尾の Founders 自己プロモを省略しています。本編のインパクト論・アーキタイプ・組織・創造性の議論には含めません。